| Alfred Marcus|| Professor|
| Harvard University, University of Chicago|
Paul Shrivastava, James Post, Rogene A. Buchholz
Management Strategy: Achieving, Big Winners and Big L, Innovations in Sustaina, The adversary economy, Business and Society: S
Alfred A. Marcus Wikipedia
Alfred Allen Marcus (born 1950) is an American author and the Edson Spencer Professor of Strategy and Technology Leadership at the Carlson School of Management, University of Minnesota and the Technological Leadership Institute. He has worked as a consultant with companies such as 3M, Corning Inc., Xcel Energy, Medtronic, General Mills, and IBM and has also taught as a visiting professor at Technion, INCAE, BI Norwegian Business School, and MIT.
Marcus was born in Pittsburgh, Pennsylvania and grew up in the Squirrel Hill neighborhood. He attended the University of Chicago for his bachelor's and master's degrees, before finishing his PhD in political science at Harvard University under James Q. Wilson. Outside academy, he has worked on environmental and energy policy analysis during the Carter and Reagan years at the Battelle Human Affairs Research Centers in Seattle, Washington. There he conducted and participated in studies on the commercialization of alternative energy technologies and new energy saving technologies.
Following the Three Mile Island nuclear power incident, he also became involved in the work carried out by the Nuclear Regulatory Commission on the organization and management of nuclear power plants. Marcus has written many academic articles relating to organizational safety in publications like the Academy of Management Journal, the Strategic Management Journal, and Organization Science.
His work focuses primarily on the relationship between public policy, the environment, and American business and his books include:Promise and Performance: Choosing and Implementing an Environmental Policy(1980) - Praeger. ISBN 0-313-207070
The Adversary Economy (1984) - Praeger. ISBN 0-899-300553
Managing Environmental Issues: A Casebook (1992) - Prentice Hall. ISBN 0-135-638917
Controversial Issues in Energy Policy (1992) - Sage Publications. ISBN 0-803-939701
Reinventing Environmental Regulation: Lessons from Project XL (2002) -Routledge. ISBN 1-891-853090
Strategic Foresight - A New Look at Scenarios (2010). - Palgrave Macmillan. ISBN 0-230-611729
Innovations in Sustainability (2015) - Cambridge University Press. ISBN 1-107-42111X