In May 2013, she signed a contract with WWE and was assigned to WWE Performance Center and developmental brand NXT in Orlando, Florida. Bliss made her main roster debut on the SmackDown brand, eventually becoming SmackDown Women's Champion as well as the first competitor to hold the title twice. She was transferred to the Raw brand in April 2017 and won the Raw Women's Championship later that month, becoming the first woman to have won both the Raw and SmackDown Women's titles, and is an overall four-time champion in WWE.
Kaufman was born in Columbus, Ohio. She has been involved in sports since the age of five, competing in softball, track, kickboxing and gymnastics. In cheerleading, she reached Division I status in college at the University of Akron. She also spent time in competitive bodybuilding and has competed in the Arnold Classic. At the age of 15, Kaufman suffered from a life-threatening eating disorder, but bodybuilding helped her overcome it.
Kaufman was signed by WWE in May 2013 and reported to WWE's developmental territory NXT. On the July 24 episode of NXT (which was taped on June 20), she made her first televised appearance, congratulating the inaugural NXT Women's Champion Paige. In August, she was added to WWE.com's NXT roster page and assigned the ring name Alexa Bliss. She acted as an unnamed ring announcer for the November 20 episode of NXT. Her first televised appearance on the main roster came at WrestleMania XXX on April 6, 2014, when she played a part in Triple H's entrance. She made her televised in-ring debut on the May 8 episode of NXT, competing in a tournament for the vacant NXT Women's Championship. She defeated former Divas Champion Alicia Fox in the first round, but lost to Charlotte in the semi-finals.
After a hiatus due to a legitimate injury, Bliss returned on the March 11, 2015 episode of NXT, where she defeated Carmella. The following week on NXT, she defeated NXT Women's Champion Sasha Banks by countout in a non-title match, which led to Bliss being granted a title match against Banks on the March 25 episode of NXT, which she lost. On the May 13 episode of NXT, Bliss defeated Carmella after the NXT Tag Team Champions Buddy Murphy and Wesley Blake set up a distraction. On May 20 at NXT TakeOver: Unstoppable, Bliss helped Blake and Murphy retain the NXT Tag Team Championship against Colin Cassady and Enzo Amore, forming an alliance with them and turning into a villainess character in the process. On the July 29 episode of NXT, Bliss helped Blake and Murphy retain the NXT Tag Team Championship against The Vaudevillians (Aiden English and Simon Gotch) and slapped both English and Gotch after the match. The Vaudevillians were granted a rematch for the NXT Tag Team Championship against Blake and Murphy at NXT TakeOver: Brooklyn on August 22, which they won after Blue Pants stopped Bliss from providing a distraction during the match. This led to a match between the two, where Bliss would go on to defeat Blue Pants in a singles match on the September 2 episode of NXT.
Throughout October and November, Bliss was involved in a feud with Bayley over the NXT Women's Championship. The two faced off in the main event on the November 18 episode of NXT, where Bliss was unsuccessful in capturing the title. On the January 13, 2016 episode of NXT, Bliss competed in a number one contender's battle royal, but lost. On May 18 episode of NXT, Bliss and Blake abandoned Murphy, officially disbanding the trio. On the May 25 episode of NXT, Bliss competed in a triple threat match against Carmella and Nia Jax to determine the number one contender to Asuka's NXT Women's Championship, which was won by Jax. On the August 17 episode of NXT, Bliss competed in a tag team match along with Daria Berenato and Mandy Rose, in which they were defeated by Carmella, Liv Morgan and Nikki Glencross in what would be also her last match in NXT.
On July 19, Bliss was drafted to the SmackDown brand as part of the 2016 WWE draft. She made her main roster debut on the July 26 episode of SmackDown Live in a segment involving the brand's women's division. Bliss achieved her first victory on the main roster by defeating Becky Lynch on the August 9 episode of SmackDown Live. On August 21 at SummerSlam, she teamed with Natalya and Nikki Bella in a winning effort against Lynch, Carmella and Naomi. Bliss debuted a new look based on Harley Quinn from the film Suicide Squad at Backlash on September 11, competing in a six-pack elimination challenge to determine the inaugural SmackDown Women's Champion, which Lynch won.
On the September 13 episode of SmackDown Live, Bliss won a fatal five-way match to earn a title match against Lynch at No Mercy on October 9. However, due to Lynch suffering a legitimate injury, the match was rescheduled for the November 8 episode of SmackDown, where Lynch successfully defended the title against Bliss. Bliss participated in the Raw vs. SmackDown Women's elimination tag team match at Survivor Series on November 20, where her team lost the match. On December 4 at TLC: Tables, Ladders & Chairs, Bliss defeated Lynch in a tables match to become the new SmackDown Women's Champion.
On the January 17, 2017 episode of SmackDown Live, Bliss successfully defended her title against Lynch in a steel cage match following an interference by the returning Mickie James, who aligned herself with Bliss. On February 12, Bliss dropped the title to Naomi at Elimination Chamber. On the February 21 episode of SmackDown Live, Bliss defeated Lynch to capture the title for the second time after Naomi was forced to vacate the title due to injury, becoming the first two-time SmackDown Women's Champion. Bliss' partnership with Mickie James dissolved shortly after and the two would face off in a match on SmackDown Live, with James defeating Bliss. On April 2, Bliss lost the title to Naomi in a six-pack challenge also involving Carmella, James, Lynch, and Natalya at WrestleMania 33. Bliss and Naomi faced off in a rematch on April 4 episode of SmackDown Live, where Bliss was once again defeated.
On the April 10 episode of Raw, Bliss was drafted to the Raw brand as part of the Superstar Shake-up, confronting Raw Women's Champion Bayley. The next week on Raw, Bliss won a fatal four-way match to become the number one contender for the Raw Women's Championship. On April 30, Bliss defeated Bayley to become the new Raw Women's Champion at Payback, becoming the first woman to win the Raw and SmackDown Women's Championships. On June 4, she retained her over Bayley in a kendo stick-on-a-pole match at Extreme Rules. On July 9 at Great Balls of Fire, Bliss managed to retain her title she lost to Sasha Banks via countout. On August 20 at SummerSlam, Bliss dropped the title to Banks. Eight days later, Bliss won the title back from Banks in the main event of Raw.The following week, Bliss and Banks teamed up against Nia Jax and Emma, but were unsuccessful and, as per the stipulation, she will have to defend her title at No Mercy in a fatal 4-way match also involving Jax and Emma.
Bliss has appeared in two WWE video games. She made her in-game debut in WWE 2K17 and appears in WWE 2K18.
On July 24, 2017, it was announced that Bliss would be joining the seventh season of Total Divas. She is a fan of cosplay which has inspired many of her wrestling atires such as Freddy Krueger, Harley Quinn, Iron Man, The Riddler, and Supergirl.
Kaufman is an avid fan of Disney, which she attributes to her family's annual trips to Walt Disney World starting at age three, despite her family's low income at the time. She is also a fan of her hometown Columbus Blue Jackets. She has cited Trish Stratus and Rey Mysterio as her influences in wrestling.
Kaufman is engaged to NXT wrestler Buddy Murphy.
Kaufman is best friends with fellow WWE wrestler Nia Jax.Finishing moves
Snap DDT – 2016–present
Sparkle Splash / Twisted Bliss (Rounding moonsault)
Chokehold STO, with theatrics
Diving somersault evasion
Glitter Blizzard (Leg trap sunset flip powerbomb)
Insault to Injury (Jumping double knee drop to an opponent's midsection followed by a standing moonsault double knee drop)
Multiple stomps to the nape of a face-down opponent
Modified neck wrench
Over the shoulder arm drag
Tilt-a-whirl headscissors takedown, sometimes transitioned into an inside cradle
Blake and Murphy
"Five Feet of Fury"
"The Goddess of WWE"
"Little Miss Bliss"
"The Wicked Witch of WWE"
"Bling Bling" by Billy Sherwood & Marc Ferrari (NXT; May 8, 2014 – September 25, 2014)
"Blissful" by CFO$ (NXT; September 25, 2014 – May 13, 2015)
"Opposite Ends of the World" by CFO$ (NXT; May 20, 2015 – May 18, 2016; used while managing Blake and Murphy)
"Spiteful" by CFO$ (NXT/WWE; November 18, 2015 – present)
Pro Wrestling Illustrated
Ranked No. 29 of the top 50 female singles wrestlers in the PWI Female 50 in 2016
WWE Raw Women's Championship (2 times, current)
WWE SmackDown Women's Championship (2 times)