Rahul Sharma (Editor)

Adaptly

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Type of business
  
Private

Headquarters
  
New York City, USA

Founded
  
2010 (2010)

Website
  
www.adaptly.com

Founder(s)
  
Nikhil Sethi, Garrett Ullom

Industry
  
advertising, online advertising

Adaptly is an online service / platform for social media buying. The company uses application programming interfaces (APIs) for various social media services, (such as Facebook, Twitter and others), in order to send messages to multiple services at one time. The company also provides social analytics services to measure cross social media service campaigns. Paid, earned and owned media are claimed to be trackable with over 160 criteria considered.

Contents

History

  • October: 2010: $700K Seed funding
  • April: 2011 - $2M Funding Round.
  • May: 2012 - $10.5M Series B Funding Round
  • April: 2013 - Facebook adds Adaptly to Preferred Marketing Developer (PMD) program.
  • October: 2013 - Launch of Media Platform for PR firms

    • Products

  • Adaptly go - Social buying platform.
  • circuit - ad optimization and workflow tools.
  • momentum - insights analysis tools.
  • evergreen - tools to optimize message "freshness"

    • References

    Adaptly Wikipedia
    (Text) CC BY-SA


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