AJ

Format

AJ+ produces video and media directly to social platforms (Facebook, YouTube, Twitter and Instagram), through native apps on mobile devices (iOS and Android) and Smart TV platforms (Apple TV, Android TV and Amazon Fire TV).

AJ+ is separate from Al Jazeera's other cable and satellite news channels, though it shares the network's current 68 bureaus with the other channels.

The channel is headquartered in San Francisco, California, in the expanded former headquarters and studio of Current TV. The channel has branch offices in Doha, Qatar, Istanbul, Rio de Janeiro, Kuala Lumpur and Nairobi. It also collects and creates content through freelancers in other areas of interest.

Despite being based in the United States, the content of the channel is formatted for a global audience similar to Al Jazeera English. The channel has no hosts or anchors, and live reporting plays a lesser role. Most content is available on demand.

AJ+ offers news coverage from around the world, and also covers topics like lifestyle, culture and technology with very little text. Its videos range from 15 seconds to 10 minutes.

The channel is currently experimenting with various storytelling formats. It supports a high level of user interactions in the app and its Facebook and Twitter platforms as well.

An Arabic version of AJ+ was launched in 2015. There is also a test Spanish version of the channel based out of San Francisco. A Turkish-language version of the channel has also been discussed.

Videos from the channel are occasionally featured on the Al Jazeera English and before closure America websites as a further in-depth feature of that website if the site is covering the same topic.

History

Al Jazeera Media Network originally planned to launch an internet-only TV channel in 2010 as part of its social media strategy but later became pre-occupied with the Arab Spring. Plans for an internet-only channel were re-launched upon the launch of Al Jazeera America when Al Jazeera Media Network had to geo-block most video from Al Jazeera English including the channel's live stream to satisfy concerns from cable and satellite providers in the United States. The move was met with dissatisfaction from both viewers and Al Jazeera English producers and hosts.

Also with the purchase of Current TV to use for Al Jazeera America, AJMN acquired Current's former headquarters in San Francisco which was perfect for the type of channel Al Jazeera wanted to build being in the new media mecca of the San Francisco Bay Area and the building being already proposed to accommodate an online operation due to the original format of Current as a user-generated channel with heavy Internet integration.

In January 2012 members of the network's social media team relocated some of its staff to San Francisco to focus on building AJ+. After months of research and numerous pilots, the AJMN executive management were convinced of the project and providing funding and resources to scale. AJ+ is the first incubated project out Al Jazeera's Innovation & Incubation Department.

In October 2013, it was announced that Al Jazeera Media Network would establish an internet-only TV channel based entirely on line called AJ+ based in San Francisco to launch sometime in 2014. The channel placed several test videos on YouTube in late 2013 followed by a soft launch in June 2014 with a full launch complete with a mobile app later in 2014.

The channel was announced as launched on June 13, 2014, by Al Jazeera PR with several videos posted to YouTube and a new Facebook page which it refers to as the AJ+ Community along with a new-look website with an updated logo. The channel was soft launched during a presentation by Al Jazeera on new media at the Global Editors Network summit in Barcelona. The channel soft launched beginning with the tweet "We can confirm that this is our first official tweet. Because that's what real journalism is about. We're @AJPlus. Hello World :)". The tweet was a partly a pun of the first tweet sent out by the CIA earlier in the month.

In July 2014, the channel created a fellowship program and issued a call for fellows from five regions of the world in North America, South America, The Middle East, Europe, The Asia Pacific and Sub-Saharan Africa. In August 2014, the channel branched out to Instagram. On September 15, 2014, the channel launched fully with the release of its mobile app. The launch was attended by Al Jazeera Media Network Director General Mostefa Souag who stated "AJ reshaped media in 1996 when it launched, Sept 15th marks the new phase of change with AJ+".

AJ+ Español soft launched in April 2015 to start testing content in a different language.

According to Variety, in June 2015 AJ+ became the second largest news video producer on Facebook, after NowThis News. They are the ninth largest video producer on the platform overall.

On August 12, 2015, AJ+ announced the appointment of its first managing director, Dima Khatib.

In August 2015, AJ+ released data showing that it has a 600% engagement rate on Facebook, making the network's Facebook page one of the most engaged news brands in the world.

In October 2015, AJ+ announced that the channel had reached over one billion views across its platforms.

Video format

Mobile app

The AJ+ Mobile App launched in September 2014 on iOS and Android platforms. The app employs a card and stack structure for navigation, and focuses primarily on user and social engagement.

Presenters

Former presenters

AJ+ occasionally features Al Jazeera English and before shutdown Al Jazeera America correspondents depending upon what story they are covering.

Awards and Honors