Industry Watchmaking | Founded 2012 | |
Type Family-owned independent Founder Pierre and Elie Bernheim Headquarters La Chaux-de-Fonds, Switzerland Key people Pierre Bernheim, Elie Bernheim | ||
88 RUE DU RHONE is an independent brand of Swiss made watches, launched in 2012 by Elie and Pierre Bernheim. Grandsons of the Swiss watchmaker Raymond Weil, they have set up the brand in La Chaux-de-Fonds where they produce their collections.
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The name "Rue du Rhone" was inspired from Geneva's street Rue du Rhône as well as the Rhône that runs through the heart of the city. Indian singer Kanika Kapoor is the brand ambassador of the brand.
Watch collections
88 RUE DU RHONE launched its first collection, Double 8 Origin, in 2012, featuring 100 Quartz, Automatic and Chronograph timepieces that range from 29 mm to 45 mm.
Promotional activities
In 2014, 88 RUE DU RHONE has been selected as the official watch partner for the Miami International Film Festival.
88 RUE DU RHONE is the Official Watch & Timing Partner of the British Academy of Film and Television Arts (BAFTA) and more recently the Miami International Film Festival (MIFF).
88 RUE DU RHONE also sponsored the inaugural Past Forward BAFTA Art Exhibition