Founder Raymond Weil | Website www.raymond-weil.com CEO Elie Bernheim (Apr 2014–) Founded 1976 | |
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Type Family-owned independent Swiss luxury watches brand Key people Elie Bernheim (CEO)Olivier Bernheim (President)Raymond Weil (Founder) Products Wristwatches, timing devices/systems, fashion accessories, Swiss luxury watches Profiles |
Raymond Weil Genève ([ʁemɔ̃ vɛːj]) is a Swiss luxury watchmaker, founded in 1976 in Geneva. It is a family company founded by Raymond Weil (1926-2014), and now managed by Olivier Bernheim (Weil's son in law) and his two sons, Elie and Pierre Bernheim. It is one of the last independent brands in the Swiss watch industry.
Contents
- Raymond weil gen ve parsifal tv ad
- History
- Initial setup
- Development
- Key people
- Watch collections
- Advertising
- Charity actions
- Engagement in the arts music
- Distinctions awards
- References
Raymond weil gen ve parsifal tv ad
History
Initial setup
Raymond Weil created the brand that bears his name with his colleague from the Camy Watch Company,Simone Bédat,in 1976 – a period of crisis for the watch industry. With the vast international network of Simone Bédat,distribution network was set up first in Europe and then worldwide.
Weil’s son in law Olivier Bernheim enters the company in 1982 after several years working in the marketing field for Heineken and Unilever, and Simone Bédat's son, Christian. Bernheim is appointed President and CEO in 1996 and has been working on the development of the brand’s worldwide presence since then.
Elie and Pierre Bernheim, Olivier Bernheim’s sons, joined the company in 2006. Elie Bernheim (co-founder of 88 RUE DU RHONE) works as a marketing director and works on the strategic development of the brand while preserving its family identity. Pierre is a sales director and travels to develop new markets.
Development
Raymond Weil Genève first developed in Europe in the UK, before developing its distribution network worldwide, first starting with the United Arab Emirates and then the United States and India in the early 1980s. Olivier Bernheim created the Research and Development department in 1999 with the full control of the watch-design process as an objective. The R&D department is responsible for: the complication for the GMT function of the Don Giovanni Così Grande two time zones, the patented interchangeable bracelet system for the Shine collection, the moon phase complication on automatic movement of the Maestro collection.
The brand opened in 2009 its own subsidiary in the United States – RW USA Corp., thus ending its collaboration with its historic distributor. It also created RW India Pvt. Ltd. in 2010 (100% subsidiary company in Bangalore) and opened several exclusive boutiques in Delhi, Mumbai, Chennai that same year. Raymond Weil Genève watches are now sold worldwide.
In 2013, the brand converted its distribution contract in the United Kingdom into a management agreement and created a subsidiary - R. WEIL DISTRIBUTION UK LTD - in April.
The company also develops its presence online. It is the first luxury watch brand to have opened a club reserved to watch-owners. The brand was also the first in the luxury watchmaking industry on location-based social media Foursquare and the first to use Fcommerce (Facebook commerce). In September 2007 RAYMOND WEIL also became the first luxury watchmaker to create its island on Second Life. The Brand's presence on Second Life and other social media channels is part of a strategic choice to adopt new channels of communication so as to be closer to clients and convey the Brand's values.
Key people
Raymond Weil (Founder and Honorary President) was born in Geneva in 1926. After he got a diploma in commerce, he entered Camy Watch S.A. – a Swiss watchmaker, in 1949 where he was to become manager and spend 26 years of his life. In 1976, during a crisis that affected the watch industry, he decided to create his own company.
Raymond Weil occupied several high positions in various professional organisations: he was President of the Geneva Watchmaker Union, Vice-President of the Watchmaking Industry Training Centre (CFH), and member of the Watchmaking Federation (FH) and other employers’ associations. Until 1995, he was also President of the Exhibitors Committee of the Basel International Watch and Jewellery Fair.
Raymond Weil is married, has 2 daughters and 6 grandchildren. He got his flying certificate at the age of 56. On 27 January 2014, the company announced that Raymond Weil died.
Olivier Bernheim (President): He was born in 1954 in Strasbourg (France) and has a law degree from the management school of Strasbourg (France). He started his career at Kronenbourg, before he became Marketing Development Manager at Unilever in Paris.
He joined Raymond Weil Genève S.A. in 1982 and became President and CEO in 1996. His mission was to restructure, develop and consolidate the image and international presence of the brand, without it losing its family identity. Olivier Bernheim shares Mr Weil's interest in music and art and has oriented the brand universe in that direction. He founded the research and development department in 1999.
Olivier Bernheim is both Swiss and French and is married to Mr Weil’s elder daughter Diana, a professional pianist. They have three children together: Elie, Pierre and Noémi.
Elie Bernheim (CEO) is Olivier Bernheim’s elder son. After graduating from the prestigious Ecole hôtelière de Lausanne and creating his own import-export textile company, Elie joined the family company in 2006. His mission is to plan the brand’s strategic development. Just like his father and grandfather, he enjoys music and owns a professional diploma in cello. Among his various projects and developments, one can count the renewal of the collections, change of Raymond Weil Genève’s corporate identity, creation of new male and female advertising campaigns with famous Swiss photographer Joël von Allmen and the Nabucco advertising. Ellie Bernheim became CEO of the company in April 2014.
Pierre Bernheim (Director) is Mr Weil’s grandson and the second son of Olivier Bernheim and joined the company in 2006. Already graduated in accounts, Pierre graduated in International Business and Administration from La Haute Ecole de Gestion in Geneva. Interested in finance, he worked in Institutional Asset Management for Mirabaud Bank, one of the most famous Swiss private banks. He is passionate about aviation and owns several flying certificates: a flying licence, a high aerobatic flying licence and a seaplane licence.
Watch collections
Advertising
The brand marked its first association with the arts in 1983 when it launched its Amadeus advertising campaign in conjunction with Milos Foreman’s motion picture of the same name. From that moment, almost all collection names were to be music-inspired.
In 1989, the brand shots its Eternity advertising campaign in Iceland and associated a new slogan to it: ‘When time is creation’. The campaign displayed watches through water, earth, wind and fire.
The Precision Movements campaign shot in 1994 is probably one of the most popular as it was directed by John Booth and shot by acclaimed photographer Lois Greenfield. It portrayed dancers in mid-air symbolising the essence of the campaign. This campaign was awarded the 1995 London International Advertising Award. It consolidated RAYMOND WEIL's image as a Brand committed to the arts.
The Celebrate the Moment advertising campaign is launched in 1998 and emphasised Raymond Weil Genève’s attachment to music, art and culture.
The Time to Celebrate campaign was launched in 2003. It focused on the timepieces and placed them against black backgrounds and hard shadows.
2005 saw the partnership between Raymond Weil Genève and actress Charlize Theron who became the ambassador of the brand for a few months.
The new Nabucco campaign and slogan Independence is a State of Mind were released in 2007. The campaign reveals the determination of the Nabucco man in his choice of independence and freedom.
Precision is my inspiration (2011) depicts a man and a woman in a rich musical universe. It was shot at the Victoria Hall in Geneva. The brand abandoned its Independence is a State of Mind slogan in favour of a new one: Precision is My Inspiration.
In 2013, a corporate film of the same name was launched in conjunction with a dedicated microsite to advertise the brand’s attachment to music. The film draws a parallel between the creation of a watch and that of a musical piece. The microsite received several awards.
Charity actions
Fight against cancer : the brand has been involved with several charities – mainly charities fighting against cancer, and has taken part and organised several online sales of limited edition timepieces to support them over the years. Charities that benefited from these donations include the Union for International Cancer Control (UICC), Komen for the Cure, the Breast Cancer Research Foundation, the Singapore Cancer Society and the Onco-hematology unit of the Geneva University Hospital (HUG).
The Onco-hematology unit of the Geneva University Hospital (HUG) : Additional actions to the online sale were undertaken to support the Onco-hematology unit of the Geneva University Hospital. In conjunction with the 2012 BASELWORLD fair, Raymond Weil Genève put up for sale on its Facebook page a Maestro watch limited to 5 pieces and engraved with the mention “maestro Mouvement d’Espoir – Edition Spéciale 2012”. The proceeds from the sale were doubled by Raymond Weil Genève and donated to the Pediatric Hemato-Oncology Unit of Geneva University Hospital.
VH1 Save The Music Foundation : Raymond Weil Genève started collaborating in 2011 with VH1 Save The Music Foundation, a charity working to restore music education programs in the United States of America. This collaboration started with an application on the brand’s official Facebook page in 2011. Fans could click a button to add 1 dollar to a counter. The counter was updated with each new click of the button to display the amount of the donation Raymond Weil Genève would make to the charity. The Swiss watchmaker also partnered with Elle Women in Music organised by VH1 Save The Music Foundation, and auctioned a watch signed by celebrities (including Jessie J, Ellie Goulding, Nicole Scherzinger and Oh Land) on the occasion of the Elle Women in Music event in Hollywood in April 2012. The proceeds from this auction sale were donated to VH1 Save The Music Foundation.
Nordoff-Robbins Music Therapy : Nordoff-Robbins is one of UK’s largest music-oriented charities. RAYMOND WEIL has been a partner and designing exclusive watches with renowned artists like Lemar and Jamiroquai singer Jay Kay since 2000. These timepieces are auctioned during the annual Silver Clef Lunch and the proceeds donated to Nordoff-Robbins. In 2013, the company presented American band Vampire Weekend with the RAYMOND WEIL International Artist Award.
WWF : Raymond Weil Genève was an official partner of the 2007 WWF Panda Ball Gala which took place in Montreux (Switzerland). A lottery was organised to raise funds to protect the Mediterranean Sea and RAYMOND WEIL provided the first prize of the Panda Ball lottery: an 18K gold Parsifal watch studded with diamonds.
Engagement in the arts & music
The Bourse RW was created by Mr Weil in 1986 to support young musicians and help them give public and radio-broadcast recitals.
Brit Awards : Raymond Weil Genève has been the official watch and timing partner of the Brit Awards since 2008. Each year, the company designs a special edition watch awarded to each presenter, nominee and artist. In 2012 and 2013, it hosted a pre-Brit dinner party in London with some of the most promising British artists.
Royal Albert Hall: RAYMOND WEIL has been an "official timing partner" of the Royal Albert Hall in London since July 2013.
Wired: In 2013 RAYMOND WEIL started a partnership with Wired, a live music platform based in London that supports emerging music artists.
Classic Brit Awards The partnership with the British Phonographic Industry (BPI) through the Brit Awards was reinforced in 2011 when Raymond Weil Genève became a partner of the Classic Brit Awards. A special Limited Edition Raymond Weil Genève Maestro watch was presented to performers, presenters and winners during the evening. Each watch was engraved with that year's Classic BRIT Awards 2011 logo.
International Photo Competition : The Brand offers artists the chance to take their first steps on the road to success through the RW Club International Photography Prize. With a cash prize and exposure to international audiences through partnerships with institutions such as Aperture Foundation, Raymond Weil Genève has established a platform for emerging artists in the field of photography.
New Music Talents : Raymond Weil Genève organised in 2011 a New Music Talent competition inviting amateur musicians to create a track inspired by the Swiss watch brand. The contest was hosted on eYeka’s co-creation platform and the winner was awarded a 5.000USD cash prize, as well as a Raymond Weil Genève timepiece and the promotion of the winning track on the brand’s website and Facebook page.
3rd Vienna Filmball : The brand was a partner of the third Vienna Filmball and awarded watches to the artists.
Spring Awakening : In February 2012, the brand was a sponsor of the Spring Awakening musical produced by Singapore Company Pangdemonium Productions. Some the leading artists of the musical performed at the opening ceremony of a new exclusive Raymond Weil Genève boutique in Singapore.
Home House London : The brand hosted series of live gigs at the Home House in London (United Kingdom) throughout 2010 and 2011, thus supporting upcoming talents by broadcasting their videos on its YouTube channel and Facebook page and presenting them with Raymond Weil Genève timepieces.
Songwriter Music Series : The Songwriter Music Series to benefit VH1 Save the Music Foundation is yet another musical event to with RAYMOND WEIL associated. RAYMOND WEIL hosted a contest on their Facebook page to offer tickets to the event.
American Idol : Raymond Weil Genève partnered with American Idol music contest in 2010 and 2011 and offered a timepiece to each of the finalists.
Celebrity Charades: in 2012 and 2013, RAYMOND WEIL was a partner of the Labyrinth Theater Company and of their annual benefit gala.
Live from the Artists Den: RAYMOND WEIL is a partner of American televised concert series Live from the Artists Den.
SSE Hydro: RAYMOND WEIL is the Official Timing Partner of the SSE Hydro, a concert venue in Glasgow, Scotland.
Distinctions & awards
The Geneva watchmaker was awarded the 2007 Industry Award by the State of Geneva and the Office for the Promotion of Industry and Technology (OPI), in association with the Geneva Chamber of Commerce, Industry and Services (CCIG). The main objective of the Industry Award, initially created by the City of Geneva in 1985, is to honour and promote innovative Geneva industrial organizations, which are able to demonstrate their adaptability to the evolution of time.
Raymond Weil Genève was elected Best Watch Brand by easyJet travellers in 2010 after a survey launched in the summer of 2009 – the easyJet Traveller Readers’ Awards. Passengers had to vote online for their favourite products, places and services across the network. The Swiss watchmaker registered 110'000 votes.
The “Precision is my Inspiration” microsite received various awards for design and innovation: FWA Award (site of the day), CSSA (featured), Awwwards (site of the day), French Design Index (site of the day), html Inspiration (featured in “Most loved”), One Page Love (featured on “Most Loved”), CSSWINNER (winner of the day), Design Licks (site of the day).