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22squared

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Industry  Advertising, marketing
Area served  Worldwide
Founded  Atlanta
Type of business  Private
Founder  Tucker Wayne
Website  22squared
Number of employees  301
22squared www22squaredcomstaticimageslogos22png
Key people  Ben West (Chairman) Richard Ward (CEO) Scott Sheinberg (CCO, Tampa GM) Brandon Murphy (Chief Strategy Officer) Mike Grindell (CAO) Tom Fuller (CFO) John Stapleton (Chief Creative Director) Ed Klein (Director of Client Services) Chris Tuff (Director of Earned and Emerging Media) Signe Garnitz (Director of HR)
Headquarters  Atlanta, Georgia, United States
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Dataxu customer case study 22squared agency on behalf of southeast toyota


22squared is the 4th largest independent advertising agency in the United States. Its headquarters are located in Atlanta, Georgia with a second office in Tampa, Florida. The agency has several long-standing Fortune 500 clients as well as a collection of travel, retail, casual dining and financial services clients.

Contents

Time lapse 22squared volunteer day at oakland cemetery greenhouse


History

The original agency (Tucker Wayne) was founded in Atlanta in 1922 and has operated under several names during its lifetime. In 1996, Tucker Wayne merged with The West Group of Tampa, FL and formed WestWayne. Then in the summer of 2007, the agency rebranded as 22squared. Though the agency has operated under several names over its 90-year history, it has always been independent, with continuous operation under current senior management ownership. The agency is independent and privately held.

Clients

  • American Standard
  • Ashley Industries
  • Baskin-Robbins
  • The Costa Rica Tourism Board
  • Dunkin' Donuts
  • GNC
  • HanesBrands
  • The Home Depot
  • Krystal
  • Mizuno
  • OGX
  • PGA TOUR Superstore
  • Publix
  • Shoe Carnival
  • SunTrust
  • Southeast Toyota Distributors LLC
  • Notable Campaigns

  • Costa Rica Tourism Board
  • Buffalo Wild Wings
  • Publix
  • Workspace

    Located in the Proscenium building in Midtown, Atlanta, the Atlanta 22squared workspace received accolades after its 2009 remodel. Designed by Gensler architectural firm to meet LEED Gold energy standards, facilitate collaboration, and reduce size, the 22squared Atlanta office was named one of the world's "10 most revolutionary offices" by the Globe and Mail. It has also been featured in the New York Times, Wall Street Journal, and Atlanta Business Chronicle.

    Timeline

  • 1922: James Greene founds agency
  • 1938: James Greene sells his agency to Tucker Wayne
  • 1939: Name changed to Tucker Wayne & Company
  • 1949: Matthew Conner joins Tucker Wayne in the production department (who was later to become president and chairman of the board)
  • 1951: Bob Schaefer joins Tucker Wayne in the research department (later became president and co-owner)
  • 1958: New Orleans office opens, managed by Dennis Bryant
  • 1958: Jacksonville branch opens, managed by Thomas Wright
  • 1958: Winner, Atlanta Advertising Club’s "Advertising Man of the Year" Award for distinguished service to advertising
  • 1958: Schaefer appointed as Chairman of the Board
  • 1961: Matthew Conner becomes president
  • 1963: Tucker Wayne killed in an automobile crash
  • 1963: Tucker Wayne & Company bought by Matthew Connor and Robert E. Schaefer; 75 people on staff, gross billings of $6 million
  • 1964: Dick Simms, Jr. joins Tucker Wayne & Company (later became executive Vice President)
  • 1964: C. Knox Massey & Associates of Durham affiliated with Tucker Wayne & Company to become the largest advertising agency in the South, with billings between $11 and $12 million. Knox Massey, Jr joins the staff of Tucker Wayne and Company.
  • 1965: Agency billings doubles after 18 months to $14.5 million, staff increased to 110, with branch offices in Durham, North Carolina and Jacksonville, Florida
  • 1972: Tucker Wayne forms "Quadrant"; 110 people on staff, billings up to $20 million
  • 1977: Account acquisitions totalling $4 million incremental in billings bring the annual billings to $24.5 million amongst 37 accounts
  • 1979: Gained the agricultural division for American Cyanamid (insecticides) of Princeton, NJ, becoming the largest single advertising placement by an eastern firm with a southern agency
  • 1979: Billings total $30 million amongst 24 clients (compared to $20 million from 37 clients in 1974)
  • 1980: Bob Schaefer steps down as chairman of the board, Knox Massey, Jr., is named President and CEO; Sidney Smith joins executive staff as senior EVP; Mathew Connor serves as chairman of the executive committee
  • 1985: Tucker Wayne & Company opens a direct response division, Tucker Wayne/Direct, headed by Joseph Tyler
  • 1985: Trust Company and Sun Banks merge to become SunTrust Banks, Inc. (Tucker Wayne kept the business over J. Walter Thompson, who handled Sun Banks)
  • 1985: Tucker Wayne & Company named #5 Southeastern Agency
  • 1987: Tucker Wayne & Co. merges with Luckie & Forney, of Birmingham, AL, forming a $125 million shop in Tucker Wayne/Luckie & Co.
  • 1988: Tucker Wayne/Luckie adds ECD Elliot Firestone to their creative roster
  • 1996: Tucker Wayne/Luckie splits into the two original companies: Tucker Wayne & Company and Luckie & Company
  • 1996: Tucker Wayne & Company merges with WestGroup to become the south’s largest independent agency, with billings totalling $240 million and 250 employees, agency renamed WestWayne
  • 1997: Billings top $273 million, with a staff of 255 people amongst all offices; WestWayne is the Southeast’s largest independent marketing communications firm, one of the top 50 in the US
  • 1998: WestWayne becomes Atlanta’s largest agency, based on billings
  • 2000: Knox Massey, Jr. retires as CEO and President after 36 years of service and leadership. Scott Sheinberg joins WestWayne’s Tampa office as ECD, Markham Cronin joins the Atlanta office as SVP/creative director
  • 2000: www.westwayne.com is relaunched
  • 2002: Jeff Johnson assumes Ben West’s CEO duties; West continues as Chairman
  • 2002: WestWayne buys Breathe Interactive, a direct and interactive marketing agency
  • 2005: Forms strategic alliance with Lifecycle Dynamics
  • 2006: Richard Ward joins WestWayne as President/CEO
  • 2007: WestWayne rebrands as 22squared
  • 2009: Billings top $570 million, with 294 employees
  • 2011: Agency wins iMedia's "Best Agency for Social"
  • 2012: Agency celebrates its 90th anniversary
  • 2012: Billings top $606 million, with 301 employees
  • Notable Awards

    2009:

  • Silver Effie Award - Lincoln Financial Group
  • 2010:

  • Communication Arts Design Annual - Packaging, Red Brick Brewery
  • 2011:

  • iMedia Best Agency for Social
  • Communication Arts Design Annual - Posters, Buffalo Wild Wings
  • Bronze Wommy Award - Social Media, Buffalo Wild Wings
  • The Atlanta Journal-Constitution's 2011 Top Workplaces Award
  • 2012:

  • Gold WOMMY Award - Measurement, Costa Rica Tourism Board
  • The Atlanta Journal-Constitution's 2012 Top Workplaces Award
  • Silver Effie Award - Buffalo Wild Wings
  • Advertising Age 2012 Best Places to Work (#17)
  • PRINT Regional Design Annual - Buffalo Wild Wings
  • 42nd Annual Creativity International Award - App Design, Costa Rica Tourism Board
  • 2013:

  • Gold Effie Winner and Grand Effie Contender - Costa Rica Tourism Board "Million Dollar Gift of Happiness" Campaign
  • Bronze Effie Award (Entertainment/Sporting Events Category) - Tampa Bay Lightning "Be the Thunder" Campaign
  • Named #3 Most Effective Independent Advertising Agency in North America (Effie Effectiveness Index)
  • 2014:

  • Effie Winner - American Standard "Flush For Good" Campaign
  • References

    22squared Wikipedia


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