22squared is the 4th largest independent advertising agency in the United States. Its headquarters are located in Atlanta, Georgia with a second office in Tampa, Florida. The agency has several long-standing Fortune 500 clients as well as a collection of travel, retail, casual dining and financial services clients.
The original agency (Tucker Wayne) was founded in Atlanta in 1922 and has operated under several names during its lifetime. In 1996, Tucker Wayne merged with The West Group of Tampa, FL and formed WestWayne. Then in the summer of 2007, the agency rebranded as 22squared. Though the agency has operated under several names over its 90-year history, it has always been independent, with continuous operation under current senior management ownership. The agency is independent and privately held.
American Standard
Ashley Industries
Baskin-Robbins
The Costa Rica Tourism Board
Dunkin' Donuts
GNC
HanesBrands
The Home Depot
Krystal
Mizuno
OGX
PGA TOUR Superstore
Publix
Shoe Carnival
SunTrust
Southeast Toyota Distributors LLC
Costa Rica Tourism Board
Buffalo Wild Wings
Publix
Located in the Proscenium building in Midtown, Atlanta, the Atlanta 22squared workspace received accolades after its 2009 remodel. Designed by Gensler architectural firm to meet LEED Gold energy standards, facilitate collaboration, and reduce size, the 22squared Atlanta office was named one of the world's "10 most revolutionary offices" by the Globe and Mail. It has also been featured in the New York Times, Wall Street Journal, and Atlanta Business Chronicle.
1922: James Greene founds agency
1938: James Greene sells his agency to Tucker Wayne
1939: Name changed to Tucker Wayne & Company
1949: Matthew Conner joins Tucker Wayne in the production department (who was later to become president and chairman of the board)
1951: Bob Schaefer joins Tucker Wayne in the research department (later became president and co-owner)
1958: New Orleans office opens, managed by Dennis Bryant
1958: Jacksonville branch opens, managed by Thomas Wright
1958: Winner, Atlanta Advertising Club’s "Advertising Man of the Year" Award for distinguished service to advertising
1958: Schaefer appointed as Chairman of the Board
1961: Matthew Conner becomes president
1963: Tucker Wayne killed in an automobile crash
1963: Tucker Wayne & Company bought by Matthew Connor and Robert E. Schaefer; 75 people on staff, gross billings of $6 million
1964: Dick Simms, Jr. joins Tucker Wayne & Company (later became executive Vice President)
1964: C. Knox Massey & Associates of Durham affiliated with Tucker Wayne & Company to become the largest advertising agency in the South, with billings between $11 and $12 million. Knox Massey, Jr joins the staff of Tucker Wayne and Company.
1965: Agency billings doubles after 18 months to $14.5 million, staff increased to 110, with branch offices in Durham, North Carolina and Jacksonville, Florida
1972: Tucker Wayne forms "Quadrant"; 110 people on staff, billings up to $20 million
1977: Account acquisitions totalling $4 million incremental in billings bring the annual billings to $24.5 million amongst 37 accounts
1979: Gained the agricultural division for American Cyanamid (insecticides) of Princeton, NJ, becoming the largest single advertising placement by an eastern firm with a southern agency
1979: Billings total $30 million amongst 24 clients (compared to $20 million from 37 clients in 1974)
1980: Bob Schaefer steps down as chairman of the board, Knox Massey, Jr., is named President and CEO; Sidney Smith joins executive staff as senior EVP; Mathew Connor serves as chairman of the executive committee
1985: Tucker Wayne & Company opens a direct response division, Tucker Wayne/Direct, headed by Joseph Tyler
1985: Trust Company and Sun Banks merge to become SunTrust Banks, Inc. (Tucker Wayne kept the business over J. Walter Thompson, who handled Sun Banks)
1985: Tucker Wayne & Company named #5 Southeastern Agency
1987: Tucker Wayne & Co. merges with Luckie & Forney, of Birmingham, AL, forming a $125 million shop in Tucker Wayne/Luckie & Co.
1988: Tucker Wayne/Luckie adds ECD Elliot Firestone to their creative roster
1996: Tucker Wayne/Luckie splits into the two original companies: Tucker Wayne & Company and Luckie & Company
1996: Tucker Wayne & Company merges with WestGroup to become the south’s largest independent agency, with billings totalling $240 million and 250 employees, agency renamed WestWayne
1997: Billings top $273 million, with a staff of 255 people amongst all offices; WestWayne is the Southeast’s largest independent marketing communications firm, one of the top 50 in the US
1998: WestWayne becomes Atlanta’s largest agency, based on billings
2000: Knox Massey, Jr. retires as CEO and President after 36 years of service and leadership. Scott Sheinberg joins WestWayne’s Tampa office as ECD, Markham Cronin joins the Atlanta office as SVP/creative director
2000: www.westwayne.com is relaunched
2002: Jeff Johnson assumes Ben West’s CEO duties; West continues as Chairman
2002: WestWayne buys Breathe Interactive, a direct and interactive marketing agency
2005: Forms strategic alliance with Lifecycle Dynamics
2006: Richard Ward joins WestWayne as President/CEO
2007: WestWayne rebrands as 22squared
2009: Billings top $570 million, with 294 employees
2011: Agency wins iMedia's "Best Agency for Social"
2012: Agency celebrates its 90th anniversary
2012: Billings top $606 million, with 301 employees
2009:
Silver Effie Award - Lincoln Financial Group
2010:
Communication Arts Design Annual - Packaging, Red Brick Brewery
2011:
iMedia Best Agency for Social
Communication Arts Design Annual - Posters, Buffalo Wild Wings
Bronze Wommy Award - Social Media, Buffalo Wild Wings
The Atlanta Journal-Constitution's 2011 Top Workplaces Award
2012:
Gold WOMMY Award - Measurement, Costa Rica Tourism Board
The Atlanta Journal-Constitution's 2012 Top Workplaces Award
Silver Effie Award - Buffalo Wild Wings
Advertising Age 2012 Best Places to Work (#17)
PRINT Regional Design Annual - Buffalo Wild Wings
42nd Annual Creativity International Award - App Design, Costa Rica Tourism Board
2013:
Gold Effie Winner and Grand Effie Contender - Costa Rica Tourism Board "Million Dollar Gift of Happiness" Campaign
Bronze Effie Award (Entertainment/Sporting Events Category) - Tampa Bay Lightning "Be the Thunder" Campaign
Named #3 Most Effective Independent Advertising Agency in North America (Effie Effectiveness Index)
2014:
Effie Winner - American Standard "Flush For Good" Campaign
