2014 Forest Hills Drive

Background

The album's title is the name of an address from J. Cole's childhood home in Fayetteville, North Carolina, where he was living with his mother, his brother and his stepfather. In 2003, after Cole graduated from high school, the home was foreclosed on while J. Cole attended St. John's University in New York City. In 2014, the rapper re-bought the house, marking his first home purchase. It is where he wrote some of his earliest raps and became serious about pursuing a career as a musician. The album, 2014 Forest Hills Drive recounts the story of Cole leaving North Carolina, and moving to New York City all in pursuit of his dreams; it battles with the transition that were taken in order to find his success and fame within the music industry. The majority of Cole's childhood involved him and his family frequently moving from place to place while their mother tried to make ends meet. Cole now plans on allowing a new family to move in to the house he once called home for an extremely cheap renting price, in the hope that they will find their feet in life like he once did.

Recording and production

On August 15, 2014, Cole released the song "Be Free", as a response to the shooting of Michael Brown in Ferguson, Missouri. In an interview with NPR's Microphone Check radio show, Cole revealed that the song was recorded the same week he recorded the song "Intro" from 2014 Forest Hills Drive, but was never intended for the album. In September 2014, during an interview with HipHopDX, Bone Thugs-n-Harmony's manager Steve Lobel revealed Krayzie Bone and Bizzy Bone recorded a track with Cole for the album, though the song never made the album's final cut. The production on the album was primarily handled by J. Cole, along with its guest productions, including Dreamville's in-house producer Ron Gilmore, DJ Dahi, Illmind, Willie B, Phonix Beats, Vinylz and Pop Wansel, with additional production provided by Cardiak and CritaCal, among others.

Release and promotion

On November 16, 2014, J. Cole released a video trailer, where he announced he will be releasing his third album, titled 2014 Forest Hills Drive on December 9. The video also featured footage regarding the making-of the album. Additionally, the album's name sake was revealed to be the address of Cole's childhood home in Fayetteville, North Carolina. Cole held a listening session at the home on 2014 Forest Hills Drive where he invited a select group of fans to hear the album.

On February 13, 2015, Cole announced he would further promote the album with a tour called Forest Hills Drive. The tour was divided into three different acts. "Act 1: Hometown", "Act 2: The Journey" and "Act 3: Hollywood". Act 1 started on March 2, 2015, in Eugene, Oregon and ended on April 7, 2015, in Providence, Rhode Island, it featured Dreamville artists such as Bas, Cozz and Omen, who were also served as supporting acts on Act 2 and 3. Act 2 started on April 30, 2015, in Zürich, Switzerland and ended on May 18, 2015, in London, England, it featured Jhené Aiko and Pusha T. Act 3 was the longest leg of the tour, it started on July 12, 2015, in Seattle, Washington and ended on August 29, 2015, in Cole's hometown Fayetteville, North Carolina, and featured Big Sean, YG and Jeremih. Cole brought out Drake and Jay Z to perform at the last show in Fayetteville, North Carolina. The tour sold over 570,000 tickets worldwide and grossed $20.4 million. On December 15, 2015, Cole announced a mini-documentary series titled, J. Cole: Road to Homecoming ahead of his special Forest Hills Drive: Homecoming, and released episode one the same day. Episode two was released on December 23. Episode three was released on December 30, Kendrick Lamar, Wale, ASAP Ferg and Rihanna made appearances. Episode four was released on January 6, 2016. All episodes were available for free on Vimeo until January 9. Forest Hills Drive: Homecoming aired January 9, 2016, on HBO and HBO Now. On January 28, 2016, in celebration of his 31st birthday, Cole released his first live album titled, Forest Hills Drive: Live and also released the music video for the album's final single "Love Yourz". Both Forest Hills Drive: Homecoming and Forest Hills Drive: Live covered his fall 2015 show at the Crown Coliseum in Fayetteville, North Carolina.

Singles

On December 9, 2014, the song "Apparently" was serviced to American mainstream urban radio, as the album's first single, replacing "G.O.M.D.", which had originally been slated as the first single. Cole would also go on to release the music video for "Apparently", on December 9. The song has since peaked at number 58 on the Billboard Hot 100. The song was nominated for Best Rap Performance at the 58th Grammy Awards. The song was also nominated for The Ashford & Simpson Songwriter's Award at the 2015 Soul Train Music Awards and Impact Track at the 2015 BET Hip Hop Awards. On March 23, 2015, a music video was released for "G.O.M.D.". The song has since peaked at number nine on the Billboard Bubbling Under Hot 100 Singles.

The album's second single, "Wet Dreamz" was released to rhythmic contemporary radio on April 14, 2015. On April 21, the music video was released for "Wet Dreamz". The song has since peaked at number 61 on the Billboard Hot 100. On June 16, 2016, "Wet Dreamz" was certified Platinum by the Recording Industry Association of America (RIAA).

The album's third single, "No Role Modelz" was sent to urban and rhythmic radio stations on August 4, 2015. The song has since peaked at number 36 on the Billboard Hot 100. On May 2, 2016, in an interview with Larry King Now, actress Nia Long was asked about a line from the song where Cole raps, "My only regret was too young for Lisa Bonet, my only regret was too young for Nia Long, now all I'm left with is hoes from reality shows, hand her a script the bitch probably couldn't read along." She responded by saying, "He's really not too young, he just doesn't know it." The song was certified Platinum by the Recording Industry Association of America (RIAA) on May 18, 2016.

Cole released the live music video for "Love Yourz" on January 28, 2016, the music video was filmed during his Forest Hills Drive Tour, and on February 27, 2016, "Love Yourz" was released as the album's fourth and final single. The song was included in Sprite's "Obey Your Verse" campaign in 2016 where 16 lyrics from 2Pac, Missy Eliiot and Cole were emblazoned on Sprite soda cans and bottles. The song won Impact Track at the 2016 BET Hip Hop Awards. "Love Yourz" charted at number 34 on the Billboard Twitter Top Tracks on February 13, 2016. The song has since peaked at number 25 on the Billboard R&B/Hip-Hop Airplay.

Other songs

On December 5, 2014, Cole released a music video for the song "Intro". On December 13, 2014, rapper Waka Flocka Flame released a freestyle over the song "Fire Squad". On November 27, 2015, in celebration of Black Friday, Cole and fellow rapper Kendrick Lamar released two separate tracks, both titled "Black Friday". Lamar remixed Cole's "A Tale of 2 Citiez", while Cole remixed Lamar's single "Alright" from his studio album To Pimp a Butterfly. Rappers Styles P and Juicy J also released freestyles over "A Tale of 2 Citiez".

Critical reception

2014 Forest Hills Drive received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 67, based on 17 reviews. Erin Lowers of Exclaim! said, "He shines without any features, standing strong in his delivery and carrying his story to the forefront of the 13-track project. While it may not be his Late Registration, he has definitely graduated into a class of his own." Andre Grant of HipHopDX stated, "It is less artistic than it means to be, but it is truer than anything he's ever made. Its narrative, the tropes, and the strategies are completely overcome by the album's terrifying integrity.." Craig Jenkins of Pitchfork said, "2014 Forest Hills Drive is a decent album selling itself as great. It wraps itself in the garments of a classic, but you can see that the tailoring is off." Kellan Miller of XXL stated, "With every quality drop from the self-proclaimed "God," his ceiling will continue to grow and so will fan expectations." David Jeffries of AllMusic said, "2014 Forest Hills Drive comes off as a great, experimental, and advancing mixtape, but it's insider to a fault, as slight as that fault might be."

Jesal "Jay Soul" Padania of RapReviews.com said, "He been afforded a rare amount of artistic freedom on 2014 Forest Hills Drive and there aren't even any singles, so it's great that he's more or less delivered. But whilst this definitely misses out on classic territory, that doesn't mean it isn't a bloody good album for the most part." Marshall Gu of PopMatters said, "On 2014 Forest Hills Drive, we've still got the same ol' Cole, but with diminishing returns and without any friends to help him." David Turner of Rolling Stone said, "He speaks some incisive truths about class, race ("Fire Squad") and relationships ("Wet Dreamz"), but those insights are too often undercut by crass humor. The production falls short, too, with dull beats to match his languid flow." Jason Gubbels of Spin said, "Cole's keen sense of injustice registers throughout 2014 Forest Hills Drive, whether slagging white artists for artistic thievery or seething over national media outlets pigeonholing black genius into sports/pop either / ors.... But the absence of "Be Free" still detracts. Unless you're the type of moviegoer who sits patiently through the end titles, feel free to duck out of "Note to Self" a bit early and head over to SoundCloud."

Accolades

Year-end lists

Awards

Commercial performance

The album debuted at number one on the Billboard 200, selling a total of 371,000 copies, with 353,000 copies consisting of whole album sales and the remaining 17,000 copies determined based on individual song sales and streaming data. This is a tracking change that was implemented by Nielsen SoundScan and Billboard in December 2014. 2014 Forest Hills Drive became the best first week sales of J. Cole's career, outpacing the first week sales of his second album Born Sinner (2013), by 74,000 copies (297,000 copies). In addition to the album's sales toppling early projections by over 100,000 copies, 2014 Forest Hills Drive also broke One Direction's record for most album streams on Spotify, being streamed over 15.7 million times in its first week, compared to One Direction's 11.5 million streams. Drake later broke this record with 17.3 million streams for his mixtape If You're Reading This It's Too Late. In its second week, the album sold 135,000 more copies. Cole became one of only six rappers to reach number one with their first three full-length studio albums, others being Drake, Rick Ross, Nelly, DMX and Snoop Dogg. In October 2016, the album was certified double Platinum by the Recording Industry Association of America (RIAA). As of December 2016, the album has sold 1,240,000 copies in the United States.

Track listing

Notes

Sample credits

Personnel

Credits for 2014 Forest Hills Drive adapted from AllMusic.