Neha Patil (Editor)

2007 ASTRA Awards

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The 5th Annual ASTRA Awards were presented on Monday 23 April 2007 at the Hordern Pavilion in Sydney.

Contents

Four new awards was added to the Marketing and Promotions category this year:

  • Most Outstanding Creative Campaign
  • Most Creative Off-air Promotion (For a Program, Series or Event)
  • Most Outstanding Program Promotion Campaign
  • Most Creative Use of Technology for a Consumer Application

    • Performers at the awards included Australian acts, Evermore, Sneaky Sound System, and Juke Kartel.

    Marketing and Promotions

    Most Outstanding Consumer Campaign – Subscription Sales
    Winner: The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel Nominated: Reaching Mums with Kids and Twenty- Somethings - Austar Foxtel 'Nothing' Campaign - Foxtel Pricing and Packaging Campaign - Foxtel The Sci Fi Channel Launch - Sci Fi Channel, Austar, Foxtel
    Most Outstanding Consumer Campaign – Subscriber Retention
    Winner: Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel Nominated: New Repackage Austar Digital - Austar Honeymoon Retention Campaign: Make the Most of Your Foxtel Digital – Foxtel
    Most Outstanding Creative Marketing Campaign
    Winner: UNKNOWN Nominated: Seven Deadly Sins - World Movies Foxtel iQ 'FREEZE' Campaign - Foxtel Gotta Love Your League - Fox Sports
    Most Outstanding use of Subscription Television Medium for a Consumer Advertising Campaign
    Winner: Sony Dedicated Advertiser Location - Multi Channel Network/Starcom Nominated: Sony Dedicated Advertiser Location - Multi Channel Network/Starcom Toyota Dedicated Advertiser Location - Multi Channel Network/The Media Store SEEK Make Luck Happen Promotion - The Weather Channel
    Most Creative On-Air Program Promotion
    Winner: Budgie Nation - MTV Nominated: Image Spot - FOX Classics An Aussie Goes Barmy - FOX8 Budgie Nation - MTV Project Runway - Arena 2006 French Open - Fox Sports
    Most Creative Off-Air Program Promotion
    Winner: Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8 Nominated: Great BBQ Challenge - LifeStyle Food Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8 The Sci-Fi Channel Launch - Sci Fi Stupid Stupid Man - TV1
    Most Outstanding Program Promotion Campaign
    Winner: Entourage – Arena Nominated: Rock Star: Supernova "It's Gonna Be Big" Campaign - FOX8 High School Musical - Disney Channel Budgie Nation - MTV Channel [V]: ARIA Awards - Channel [V] Entourage – Arena
    Most Creative Use of Technology (for a consumer application)
    Winner: High School Musical Dance Off – Disney Channel Nominated: Eeeaster Frasier Interactive Marathon - TV1 High School Musical Dance Off - Disney Channel Sky News: Anytime, Anywhere - Sky News Supernova - UK.TV

    Talent

    Favourite International Personality or Actor (public vote)
    Winner Paul Snr. and Paul Jnr. Teutul (American Chopper) – Discovery Channel
    Favourite Male Personality (public vote)
    Winner Steve Irwin – Animal Planet
    Favourite Female Personality (public vote)
    Winner Antonia Kidman – W. Channel
    Most Outstanding Performance by an Actor – Male
    Winner Dan Wyllie (Love My Way) – W. Channel
    Most Outstanding Performance by an Actor – Female
    Winner Asher Keddie (Love My Way) – W. Channel
    Most Outstanding Performance by a Presenter
    Winner David Speers (Agenda) – Sky News

    Hall of Fame: Channel of The Year

    Hall of Fame - Channel of The Year
    Winner: Nickelodeon Nominated: FOX 8 Sky News Nickelodeon Fox Sports

    References

    2007 ASTRA Awards Wikipedia
    (Text) CC BY-SA