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Similar 1990 Chilean telethon, 1995 Chilean telethon, 1978 Chilean telethon, 2006 Chilean telethon | ||
The 1988 Chilean telethon was the eighth version of the solidarity campaign conducted in Chile, which took place on 2 and 3 December 1988. The theme of this version was "It's Everybody's Task," and the official theme song Soy tu amigo (I'm your friend), was sung by Miguel Zabaleta and Cecilia Echenique. The poster boy was Rodrigo Caceres, who is remembered for having memorized all the companies sponsoring the event.
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The morning newscast was in charge of Radio Cooperativa, they therefore resorted to the announcer Sergio Campos, for the first time, on television. He read the news as if he was in a radio studio. One of the stories of this edition was that the children's section of the programme was issued fully recorded, unlike previous years.
This campaign initially seemed likely to fail, the slowness of the Chileans to donate made the program directors lengthen the schedule by about 1 hour, thus giving time to reach the goal at 0030 on Sunday, 4 December. The amount collected was: CL$ 525,801,100 later after the telethon ended the figure of CL$ 711,712,019 was reached
The telethon was held two months after the well-remembered and historic plebiscite of 5th. October that year and was the last telethon which took place under the military government of Augusto Pinochet.