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100 Grand Bar

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100 Grand Bar (formerly known as $100,000 Bar spoken as "hundred thousand dollar bar" until the mid 1980s) is a candy bar produced by Nestlé in the United States. The candy bar was created in 1966, and named after a series of successful game shows. It weighs 1.5 ounces (43 g) and includes chocolate, caramel and crisped rice. The bar contains 201 calories; it is low in cholesterol and sodium, but high in saturated fat and sugar. Its slogan is "That's Rich!"

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Use in humor

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In the early 1990s, Gregg "Opie" Hughes and Anthony Cumia, DJs on Boston radio station WAAF-FM, promoted a giveaway of "100 Grand" over several weeks before finally revealing to the eventual winner that the prize was a 100 Grand bar rather than $100,000. In May 2005, a Kentucky woman sued another radio station, WLTO-FM in Lexington, Kentucky, for a similar prank in which radio DJ DJ Slick gave away one of the bars, leading (so the woman claims) listeners to believe the DJ was giving away $100,000.

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Comedians have used the bar's name in similar fashion. In the episode "Business School" of The Office, Michael Scott tries to use the bar as a motivational tool. He says: "And if you sell enough of them, you will make a 'one hundred grand'!", and displays a 100 Grand bar. When he throws the bar into the bewildered audience, they separate, and let the bar hit one of the students in the head. On the Colbert Report, an image of a 100 Grand bar was part of the introduction to a recurring segment called Colbert Platinum, presented as tongue-in-cheek news and advice for the extremely rich. On the March 24, 2011 episode, Colbert interviewed the Senior Fellow for Global Health on the Council on Foreign Relations, Laurie Garrett, about escalating food prices and joked, "candy bars have gone up, I saw one that cost 100 Grand!"

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References

100 Grand Bar Wikipedia


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