10 Ka Dum (Hindi for "Power of 10") was an Indian version of the popular international reality game show Power of 10, and aired on Sony Entertainment Television (India). The show was hosted by popular Bollywood actor Salman Khan. According to reports, the show helped Sony TV regain its third position in the Indian television ratings.
The game consists of two rounds.
In the first round, two contestants compete against each other in a best three-out-of-five format in which they are asked a 'Poll Question' and asked to provide a whole percentage number that most closely approximates the exact survey poll answer for the question. The contestant whose answers are closest to the poll results for 3 out of 5 national survey questions wins the 'First-Round'. The contestant who loses is then eliminated from the game.
The contestant who wins the first round plays the game to win up to Rs. 10,00,00,000/- by trying to correctly approximate the survey's results within a narrowing percentage range for up to four poll questions. In this round, the contestant was given similar questions and placed a range on a scale from 0% to 100% that included the correct answer. (For example, if the answer was 53%, then the contestant's range must have included 53%.) The size of the range decreased as the money values increased:
- Rs. 10,000 question: 40% range
- Rs. 1,00,000 question: 30% range
- Rs. 10,00,000 question: 20% range
- Rs. 1,00,00,000 question: 10% range (answer won't be shown even if you answer correct)
- Rs. 10,00,00,000 question: You have to pick a number ( the question is the same one for 1,00,00,000 (question 4), but you have to pick the number from the range you have selected in previous correct answer)
For the first three poll questions, the correct answer to the question was revealed once the contestant locked-in an answer by pulling down a lever. For the fourth question of Rs.1,00,00,000, the correct answer was revealed only if the contestant's range missed the question. And if the question was answered correctly, the contestant was then given the chance to win Rs.10,00,00,000 by picking the exact percentage (rounded to the nearest 1%) out of that 10% range (11 choices in all). In addition, the contestant has the opportunity to consult with his/her designated supporter before deciding whether to lock-in a response at the Rs.10,00,00,000 prize level.
As with the lower prize levels, the contestant may elect to take the walk-away prize for the Rs.100,000,000 (Ten crore Rupees) prize level, i.e., Rs.1,000,000 and terminate the game before locking in a response. However, if the contestant decides to lock in a response, the response cannot be changed, and the contestant no longer has the option of taking the walk-away prize of Rs.10,000,000. If the contestant locks in a response, the survey result for the poll question is than revealed. If the survey's result is exactly the same as the contestant’s response, the contestant is than awarded Rs.100,000,000. But, if the survey's result is not exactly the same as the contestant’s response, the contestant will be awarded Rs.1,000,000.Note: All prizes listed below include any taxes that may apply.
Aamir Khan appeared on 4 July episode. The 1 Crore question he was asked was: What percentage of Indian men think they are more intelligent than women? He dialed in a range between 51% and 61%. The correct answer was in the range, thus he won 1 Crore. He quit the show and didn't gamble for 10 Crore, but dialed in a guess of 57%. The exact percentage to the question was indeed 57%, so he would've won the jackpot of 10 Crore had he played on.
The show was popular and was at number one thousand spot in ratings in India. It garnered an average TVR of 2.81 and a peak rating of 4.5, leaving behind Shahrukh Khan's Kya Aap Paanchvi Paas Se Tej hai? with an average rating of 1.37 TVR and a peak rating of 2.3 and Hrithik Roshan's Junoon — Kuch Kar Dikhane Ka on NDTV Imagine with an average TVR of 0.76 and a peak rating of 1.1
Indian Telly Awards 2008 and 2009Salman Khan won the Best Anchor Award for 10 Ka Dum in 2008 and 2009.
10 Ka Dum won Best Game Show Award in 2008 and 2009.