Industry Advertising Website Zooppa.com Type of business Private | Key people CEO Founded 2007 | |
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Headquarters Seattle, Washington, United States Profiles | ||
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Zooppa is a global social network for creative talent that partners with brands and agencies to launch user-generated advertising projects. Inspired by the principles of crowdsourcing, Zooppa’s website hosts brand sponsored advertising projects. In competition for cash payments, filmmakers, graphic designers, and other creatives submit their original ads in response to a client's brief. These ads can take various formats including video, print, banners, concepts, and audio.
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Zooppa video advertising
Overview
Today Zooppa has over 300,000 members worldwide, averaging over 1,000 new members per week. They have hosted over 400 projects since opening in 2008.
Zooppa's clients include brands such as Google, AT&T, Nike, VISA, Disney, Philips, IBM, Reebok, Siemens, Mike's Hard Lemonade, General Mills, Microsoft, NBC Universal, Unilever, Zinio, and Mini Cooper. As well as agencies including Ogilvy, BBDO, Leo Burnett, Saatchi & Saatchi, Mind share and ZenithOptimedia.
Along with independent filmmakers and graphic designers, Zooppa partners with schools, universities and creative affiliates all across the globe. Such schools include USC School of Cinematic Arts, the New York Film Academy and many others.
Zooppa was named as one of Entrepreneur Magazine's 100 Brilliant Companies in 2014
History
Zooppa was founded in 2007 near Venice, Italy where they were incorporated as part of the H-Farm Ventures program. After successfully bringing people-powered brand energy to the Italian marketplace, Zooppa launched its global headquarters in Seattle, Washington in December 2008.
The name Zooppa is derived from the Italian word for soup, zuppa. The name was chosen because it fits Zooppa's diverse community, which can be compared to the various ingredients of a hotch-potch of content.