Launched 11 September 2014 | Headquarters New Delhi, India | |
Owned by Zee Entertainment Enterprises Picture format 1080i HDTV
720p
576i SDTV
480i SDTV Country India India,Fiji,Mauritius Sister channel(s) Zee TV
Zee Cinema
Zee News | ||
Zee Premium is a general entertainment channel that was launched on 11 September 2014. The channel was launched by Zee Network as Zee Premium, but on 28 March 2005 as part of Zee Network's revamp, the channel was renamed as Zee Smile.
Contents
Zee Premium is set for a revamp in the coming months and Zeel chief creative head - special projects Shailja Kejriwal will head the project.
History
Zee Premium The first logo of Zee as Smile TV, used from 11 September 2004 until 28 March 2005]
The channel was established by Essel Group under the stewardship of Ashish Kaul, VP of Corporate Brand Development and Nitin Vaidya, business head of Smile TV. Along with sitcoms, the channel also broadcast game shows, comedy chat shows, and comedy movies. The channel also acquired various successful globally accepted comic formats as well as Indian formats to generate more revenue.
The channel was mainly launched to compete with rival SAB TV, the only other Indian comedy channel. Presently, with a tough competition in the market and Zee TV being the main focus, Zee Premium has no original (new) shows in its basket. Currently, it only airs reruns of recently ended or continues popular drama series of its sister channel Zee TV along with some television shopping programmes now available on www.blacktvlive.com.
Programming
Along with airing reruns of previous shows of Zee TV channel, following is a list of original and afresh shows that were broadcast by Zee Premium. Later on, some of these shows have also been reran on Zee TV, a sister channel to Zee Premium.
Programming: