Type Social Cause Origins Mumbai, India Mission Women Empowerment | Location India Area served Maharashtra Website Official website | |
Zee Marathi Jagruti also known as Jagruti, is an initiative by the television channel Zee Marathi to empower women. The word Jagruti means awakening and that is exactly what this initiative is all about. Using various medium like outdoor events, social media and awards Zee Marathi Jagruti aims to inspire women to grow, learn and empower themselves in order to become independent.
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Mission
The mission of this initiative is to inspire women of Maharashtra to empower themselves through knowledge. The whole concept is to get women out of their environment as a homemaker and help them make the journey to become women who can pursue their own passion. It encourages women to start-off their careers, become entrepreneurs, pursue their interest, etc. It also encourages them to watch out for themselves, be safe and have a healthy lifestyle. The initiative aims to achieve an all-round growth of women.
Methods to empower women
Zee Marathi Jagruti organizes various events events in strategic locations in Mumbai, Pune and Sangli. Through these events they strive to create awareness among women who are in the age-group of 25-30 on various topics like the internet. Rooting at the basics they aim to instigate an encouraging attitude among them.
Jagruti also hosts Unch Mazha Jhoka (UMZ) awards annually, 2016 being its 4th year. These awards encourage women who have struggled and achieved in their respective fields. One of the winners in 2015 Pooja Ghansarwad lives in a Hindu Crematorium in Beed. She said in a newspaper interview, “I witnessed many cremations when I sat outside and studied. But I concentrated on my studies. I would study seven to eight hours a day." She was felicitated with the Unch Mazha Jhokha award in the Education Category.
Celebrity endorsements
Amruta Subhash is a well known face and the brand ambassador of Zee Marathi Jagruti. She is the second Marathi actress to visit Cannes’ Film Festival after Smita Patil. Famous TV celebrities like Mayuri Wagh, Sayali Sanjeev, Rutuja Bagwe, Resham, Nandita Dhuri and Suruchi Adarkar also support the initiative. They all take out time from their busy schedules to address the audience at the events held across the state.
Jagruti Club
Zee Marathi Jagruti has formed a Jagruti Club which is used to update its members about upcoming events and activities. Women can become a member by filling out a form at one of the Jagruti events. The club provides the members a platform to share and gain knowledge. The members receive a DM kit which includes a Zee Marathi Jagruti Club ID card and other details.