Industry Retail Founded 2011 | Website Zaggora.com | |
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Key people Dessi Bell (Founder), Malcolm Bell (entrepreneur)(Founder) Products Clothing
Sportswear
Sports equipment Headquarters London, United Kingdom, England, United Kingdom, United Kingdom Profiles | ||
Zaggora is an award winning, British-based company specialising in women’s activewear and health foods. The brand is particularly known for their Hotpants and Hotwear clothing line, which are designed to help users lose weight and burn calories. Zaggora has been endorsed by various celebrities including Denise Richards and Holly Willoughby, and has received international media attention. According to London’s Evening Standard, in 2013 the company was valued at over £100m.
Contents
- 18 months in a startup zaggora com case solution analysis thecasesolutions com
- Company History
- References
18 months in a startup zaggora com case solution analysis thecasesolutions com
Company History
The company’s first product titled “Hotpants” consists of sportswear that burn calories by assisting in increasing body heat through exercise or daily activities. Hotpants uses Thermofit technology, and the company claims that it can increase calorie burn by 11 percent when worn during at least 30 minutes of activity. Researchers from the Chelsea School of Sport at Brighton University found that Hotpants helped users reduce weight by up to four times and increase Human body temperature by an average of 18 percent.
The idea behind Zaggora originated from Dessi Bell’s wedding preparations, when she designed a method to loose weight in a short time span. She proceeded to develop several prototypes of sports pants, and in 2011 she and her husband, Malcolm Bell (entrepreneur), founded Zaggora with a £25,000 investment from private savings.
Zaggora’s HotPants became initially popular through social media, particularly through online bloggers and Facebook fans. The company generated revenues that reached £10m in their first year of trading, and has since sold products worldwide to over 119 countries. It has also received numerous media and celebrity endorsements, including singer Michelle Heaton, Holly Willoughby, and actress Denise Richards.
Zaggora is currently considered a prominent firm in the Sportswear industry, and has formed partnerships with major retailers including Equinox Fitness, Boots UK, Dick’s Sporting Goods, Selfridges, and others. The company has recently launched a series of health foods including protein smoothies, superfood shots, and detox teas. Zaggora has also received numerous awards, including the National Business Award for E-Commerce strategy in 2012, and has been featured in a Harvard Business School Case study.