Ysabel Viau

Biography

Born in Montreal, Ysabel Viau is the daughter of Honourable justice Pierre Viau, retired from the Quebec Superior Court and author of Justice et droit – Perspectives et réflexions au fil du temps.

Ysabel holds a Masters in Business Administration (MBA) from Université de Sherbrooke. She is also a graduate in French Writing and advertising from Université de Montréal, and in Graphic Design from College Salette. She co-founded her first company, ZARO Design & Communications Inc. in 1988. In 2006, she founded ATHENA inc., a consulting firm in strategic development, marketing and communications. A seasoned communications expert and avid globetrotter, Ysabel now focuses on providing culturally intelligent content and strategies in French and English.

As president of the Association des Résidents du Vieux-Montreal (ARVM) from 2004 to 2006, she participated in various projects to revitalize Montreal’s historic quarter and partake in its development. She also participated in the Table de concertation du Vieux-Montreal in 2006 and 2007 to develop a framework for Old-Montreal 2017.

In 2006, she self-publishes Chroniques du Timor, a reality-novel inspired by a trip to East Timor in 2003 where she "[...] goes to visit her Man [...] then assigned to a UN mission [...] ". "[...] She tells of streets where children sell everything that can be sold. Of roads shared with goats, pigs, skeletal dogs and cats with cut-off tails! [...] A country where 6, 7 and 8 year-old girls work in the mountains under a blazing sun to put a little bread on the table. [...] ".

Since January 2009, Ysabel blogs regularly on ysabelviau.com, in English and French.

Works and publications

1. The Marketor, Urban Branding – Explorations and notions of place marketing
2. The Marketor, Communications – Tactical and strategic
3. The Marketor, Business Strategies – Organisational, strategic and development
4. The Marketor, Emerging Trends – Analysis, prospective and potential impacts

1. (in French) La Mercaticienne, Branding urbain – Explorations et notions de mise en valeur de lieux
2. (in French) La Mercaticienne, Communications – Tactiques et stratégiques
3. (in French) La Mercaticienne, Stratégies d'affaires – Organisationnelles, stratégiques et de développement
4. (in French) La Mercaticienne, Tendances émergentes – Analyses, prospectives et impacts potentiels

"A practical information booklet offering concrete marketing solutions for developers and marketers of software solutions destined to the business market (B2B). ENGLISH only."

« "Presented in 32 chronicles, this reality novel relates highlights from a sojourn to East-Timor where the author observed a UN mission, the setbacks of a newborn country's government and those of its people emerging painfully from a war that has taken more than a quarter of its own. It addresses economic, social and political issues, particularly those relative to entrepreneurship in the economic recovery of a developing country and to communications in a place where are all the languages in the world are spoken. Available in FRENCH only."