Country of origin United States | ||
Genre Year-in-review, video mashup, music mashup Created by Youtube (2010)
YouTube, Seedwell (2012)
Youtube, Portal A Interactive (2011 & 2013-present) Directed by Peter Furia (2012)
Kai Hasson (2011, 2013–present) Opening theme The Hood Internet - mashup music Composer(s) Song used - Avicii - "Levels" and an original remix (2011, 2015)
Jeff Kite (2012)
Jordan Roseman aka DJ Earworm (2013–2014)
The Hood Internet (2015-present)
Major Lazer (original remix) (2016) | ||
YouTube Rewind is a video series produced and created by YouTube and Portal A Interactive. These videos are an overview and recap of each year's viral videos, events, memes, and music. Each year, the number of YouTube celebrities featured in the video, as well as the presentation of the series, have increased. The latest episode of YouTube Rewind was released on December 8 2016.
Contents
History
The first Rewind was created by YouTube in 2010 and featured a Top 10 list of the most popular YouTube videos for that year. In 2011, YouTube had started to create and produce Rewind videos with the help of Seedwell and Portal A Interactive. From 2011 onward, the YouTube Rewind videos have only been uploaded to the YouTube Spotlight channel, with additional "behind-the-scenes" content.
2010–2011
On 12–13 December 2010, the first YouTube Rewind was uploaded, titled "2010 YouTube Rewind: Year in Review". It featured the top 10 most popular videos on YouTube for the preceding year. It was uploaded on two channels: YouTube Trends on the first day, and YouTube Spotlight on the second.
On 20 December 2011, "YouTube Rewind 2011" was uploaded. It was created and produced by YouTube and Portal A Intercreated, and features Rebecca Black as the host. Her music video Friday had become a viral video in late 2010. Like last year, it featured another top 10 most popular videos on YouTube for the year.
2012 to present
In 2012, YouTube's Rewind videos changed to featuring several popular YouTubers; the most popular music, videos, mashup, and videos; breaking news; and internet memes from the year. In 2013, the Rewind Button/logo was created.
On 18 December 2012, "2012 Rewind YouTube Style 2012", referencing Gangnam Style, was uploaded to YouTube Spotlight. It was created and produced by YouTube and Seedwill.
On 11 December 2013, "YouTube Rewind: What Does 2013 Say?", referencing What Does the Fox Say?, was uploaded to YouTube Spotlight. It was created and produced by YouTube and Portal A Interactive. This was the first year that the YouTube Rewind Button was used; otherwise, it was very similar in style to the 2012 video. DJ Earworm mashed up six songs from the year. Jimmy Fallon and The Roots from The Tonight Show, made guest appearances.
On 9 December 2014, "YouTube Rewind: Turn Down for 2014", referencing Turn Down for What, was uploaded to YouTube Spotlight. It was again created and produced by YouTube and Portal A Interactive. Over 10 songs were mashed together by DJ Earworm for the video. The video was not structured around songs, as in previous years. More internet memes and trends were used alongside the music. Its main features were the YouTube Rewind Button flag, with which YouTubers and characters run from the beginning of the video all the way to the end. The flag was run through the sets of The Colbert Report by Big Bird; Conan by Conan O'Brien, running through his own with Freddy Wong acting as the host' and Last Week Tonight with John Oliver, by Kid President. The actual Rewind Button was not shown until the end of the video.
On 9 December 2015, "YouTube Rewind: Now Watch Me 2015", referencing Watch Me, was uploaded to the YouTube Spotlight channel. It was again created and produced by YouTube and Portal A Interactive. It was the first one to feature a hashtag; #YouTubeRewind. The video heavily incorporated previous years of YouTube due to 2015 being the website's 10th anniversary. The music mashup was composed by The Hood Internet. Additionally, Avicii composed an original remix for the video. The video featured more gamers than previous years, such as YouTube personality Markiplier. It was set up to resemble the Five Nights at Freddy's, an indie, survival horror, point-and-click video game that has gained recognition since its first release in August 2014. The Rewind Button and logo were shown throughout the video. Its main appearance was with PewDiePie and Zoe Sugg about halfway through the video. They appeared next to a scoreboard with two dates of 9 December 2015. Zoe changes one scoreboard date back to 14 February 2005, leaving the other at 9 December 2015. Afterwards Felix "brofists" the rewind button, triggering the video to show viral videos and memes from 2015 back to 2005. After the credits, the Fine Brothers were shown arguing about whether PewDiePie was in the video.
On 7 December 2016, "YouTube Rewind: The Ultimate 2016 Challenge", referencing the increasing number of challenges that took place in 2016, was uploaded to the YouTube Spotlight channel. It was again created and produced by YouTube and Portal A Interactive. Music was developed by The Hood Internet with an original remix by Major Lazer. The video begins with Dwayne Johnson showing a miniature Rewind button, and YouTube personalities hunting for 'Rewind' symbols in the style of Pokémon Go. The video also references objects being crushed by a Hydraulic press, Hodor from Game of Thrones and the dabbing dance move. The video ends James Corden and other personalities in a car, in reference to the Carpool Karaoke segments from The Late Late Show.
"YouTube Rewind 2010: Year in Review"
The first video in the series, "YouTube Rewind 2010: Year in Review", was uploaded by the YouTube Trends channel on December 12, 2010. The official Spotlight channel uploaded the same video the next day, subsequently gaining more views. The video for "Bed Intruder Song", by Antoine Dodson and The Gregory Brothers, was revealed to be the #1 video of 2010.
"YouTube Rewind 2011"
In 2011, Rebecca Black was the center premise of the video, having presented the video, and having her music video for "Friday" be revealed as the #1 YouTube video of 2011.
"Rewind YouTube Style 2012"
In 2012, YouTube released the third YouTube Rewind video on December 12 via YouTube Spotlight. It was directed by Peter Furia, who also produced it alongside Michael Rucker and Beau Lewis.
That years' video is a mashup of PSY's "Gangnam Style" and Carly Rae Jepsen's "Call Me Maybe" (music composed by Jeff Kite), which also served as the basis of the video. Unlike the previous two years, several popular YouTubers made guest appearances, including PSY himself. References to 2012 events, like the 2012 U.S. Presidential election, Felix Baumgartner, and NASA were made.
PSY, Walk off the Earth, Ryan Higa, Alphacat, KassemG, Grace Helbig, MysteryGuitarMan, DaveDays, DeStorm, Pyrobooby, Barely Political, RealAnnoyingOrange, Freddie Wong, Corridor Digital, Rhett and Link, Smosh, Felicia Day, Chester See, iJustine, Epic Meal Time, Hannah Hart, Jenna Marbles, Shit Girls Say, juicystar07, GloZell, ClevverTV, SmoshGames, HuskyStarcraft, Taryn Southern, EdBassmaster, HeyKayli, CaseyLavere
"YouTube Rewind: What Does 2013 Say?"
The 2013 YouTube Rewind was the fourth video release of the series. It was released on December 11, 2013 via YouTube's official channel, YouTube Spotlight. It was directed by Kai Hasson and produced by Nate Houghteling, Zach Blume, Jeffrey Sabin-Matsumoto and David Iain Johnson. It was produced by the Portal A studio.
The title is a reference to Ylvis' song "The Fox (What Does the Fox Say?)", which is also the main motif of the video. Other 2013 trends, events, viral videos and headlining topics were featured and referenced, such as the music videos of "Blurred Lines" (Robin Thicke feat. T.I. and Pharrell Williams), "Wrecking Ball" (Miley Cyrus), "We Can't Stop" (Miley Cyrus), "Applause" (Lady Gaga), "Roar" (Katy Perry), "Thrift Shop" (Macklemore and Ryan Lewis feat. Wanz) and "Animal" (Martin Garrix). The Breaking Bad series finale, Macklemore and Ryan Lewis's album The Heist, and the "Harlem Shake" meme were also referenced.
The music was composed by mashup artist DJ Earworm:
Vice producer Sparks Hopes helped draft the music and sync it with the video, helping incorporate many of the YouTube personalities and guests.
Kid President, Ryan Higa, MysteryGuitarMan, Kassem G, GloZell Blogilates, Kaycee Rice, I.aM.mE, DeStorm, Taryn Southern, Bethany Mota, Brandon Laatsch, Jenna Marbles, Hannah Hart, Rhett and Link, Toby Turner, Conversations With My 2-Year-Old,Alison Gold, Mike Tompkins, Epic Meal Time, Tori Locklear, Chester See, Jimmy Fallon, Laina, Tyler Oakley, Prancercise a Aerobic exercise, Quest Crew, Girls' Generation, Marina Shifrin, Fine Brothers, Hikaru Kaihotsu; (開発 光 Kaihatsu Hikaru?), D-Trix, Sam Horowitz, Bart Baker, Jack Hoffman, Barely Political, Alex Day, Annoying Orange, Dave Days, Kaleb Nation, Jamie Oliver, iJustine (Justine Ezarik), Epic Rap Battles of History, Porta dos Fundos, Magic of Rahat, Sorted Food, The Cookie Monster from the Muppets, Macklemore, CorridorDigital, The Slow Mo Guys, Smosh, Jimmy Kimmel, Nick Selby, Grace Helbig, Freddie Wong, and PewDiePie
"YouTube Rewind: Turn Down for 2014"
On December 9, 2014, YouTube Spotlight released "Turn Down for 2014" (reference to DJ Snake and Lil Jon's song "Turn Down for What") as the series' fifth installment. It was directed by Kai Hasson and shot in the Portal A studio.
The video includes notable events, chart hits and memes of 2014, featuring references to the Ice Bucket Challenge; The First Kiss viral video; The Devil Baby; Spider Dog; Minecraft; Disney's film Frozen; the music videos for "Turn Down for What" (DJ Snake and Lil Jon), "#Selfie" (The Chainsmokers), "Happy" (Pharrell Williams), "Fancy" (Iggy Azalea feat. Charli XCX), "All About That Bass" (Meghan Trainor), "Anaconda" (Nicki Minaj) and "Dark Horse" (Katy Perry); and the game of the year, Flappy Bird.
The music was mixed by DJ Earworm:
Celebrity guests included Stephen Colbert, Jimmy Kimmel, John Oliver, Chris Hardwick, Conchita Wurst, and Conan O'Brien.
In total, over 120 YouTube content creators appeared in the video, including Jenna Marbles, PewDiePie, Danisnotonfire, Amazing Phil, Grace Helbig, Hannah Hart, Connor Franta, iJustine, Tyler Oakley, Troye Sivan, John and Hank Green, Benny and Rafi Fine, Michelle Phan, Bethany Mota, HolaSoyGermán, The Slow Mo Guys, Smosh, iiSuperwomanii, and Kid President. Along with the "Turn Down for 2014" video, YouTube also released two playlists, "Top Trending Videos of 2014" and "Top Trending Music Videos of 2014" on the YouTube Rewind Channel. Country-specific versions of these playlists were also released.
"YouTube Rewind: Now Watch Me 2015"
On December 9, 2015, YouTube Spotlight released "Now Watch Me 2015". The title refers to Silentó's song "Watch Me (Whip/Nae Nae)". The video featured celebrities from 129 YouTube channels.
Events, headlining topics, viral videos and memes of 2015 were references, including the legality of same-sex marriage in the U.S., Shia LaBeouf's "DO IT!" clips, Super Bowl Left Shark, Kung Fury, the Five Nights at Freddy's games (the game of the year), Pizza Rat, Carpool Karaoke and the blue and black / white and gold dress. The following music videos were referenced: "Cheerleader" (OMI), "Watch Me (Whip/Nae Nae)" (Silentó), "Lean On" (Major Lazer & DJ Snake feat. MØ), "Hey Mama" (David Guetta feat. Nicki Minaj, Afrojack and Bebe Rexha), "Elastic Heart" (Sia feat. The Weeknd and Diplo) and "Hotline Bling" (Drake).
Since 2015 was YouTube's tenth year of existence, viral videos from the whole of YouTube's span were included: The Ice Bucket Challenge in 2014, "Volvo Trucks - The Epic Split feat. Van Damme (Live Test)" in 2013, Felix Baumgartner's supersonic freefall from 128k' - Mission Highlights in 2012, Rebecca Black's viral hit "Friday" in 2011, Paul Vasquez's "Double Rainbow in 2010, "JK Wedding Entrance Dance" in 2009, ""Charlie Bit My Finger" in 2007, Diet Coke + Mentos and Judson Laipply's viral video "Evolution of Dance" in 2006.
The music was composed by The Hood Internet with Avicii:
Jenna Marbles, Lilly Singh, Anna Akana, Gigi Gorgeous, Flula Borg, Zoella, PointlessBlog, Jenn McAllister, Kingsley, Grace Helbig, Hannah Hart, Mamrie Hart, iJustine, CaptainSparklez, Timothy DeLaGhetto, Todrick Hall, PewDiePie, Markiplier, The Game Theorists, iHasCupquake, Hola Soy German, Enchufetv, elrubiusOMG, PrankvsPrank, GloZell Green, Ingrid Nilsen, Tyler Oakley, Joey Graceffa, sWooZie, Bart Baker, Smosh, SmoshGames, Rosanna Pansino, Colleen Evans as Miranda Sings, AmazingPhil, Danisnotonfire, MyLifeAsEva, Rhett and Link, the Fine Brothers, John Oliver, Brizzy Voices, Heaven King, Johanna Colon, Sophia Grace Brownlee, Judson Laipply, Cameron Dallas, OMI, Jesse-Jane McParland, Cyprien and Norman
"YouTube Rewind: The Ultimate 2016 Challenge"
This video included references to events, headlining topics, viral videos, memes and challenges of 2016. "YouTube Rewind: The Ultimate 2016 Challenge" became the fastest video to reach 100 million views on YouTube, just 3.2 days after its release.
References included PPAP, dabbing, Mannequin Challenge, Rio 2016 Olympics, water bottle flipping, Stranger Things, hydraulic press, Orbeeze pranks, Corn Drills, rainbow bagels, Scott Sterling, NYC snowboarding, Running Man Challenge, Damn Daniel, T-Rex costume, E-Games, The Dancing Mannequin Heads, "The Door" (Game of Thrones), David Bowie Tribute (Alex Wassabi), HighLight Challenge, 100 Layers, "JuJu on That Beat," Carpool Karaoke (following on from 2015), and Hamilton.
Game references included the game of the year 2016, Pokémon Go, as well as Street Fighter V, and The Witness.
The following music videos were referenced: "Work from Home" (Fifth Harmony), "Famous" (Kanye West), "Light It Up" (Major Lazer), "Sorry" (Justin Bieber), "This Is What You Came For" (Calvin Harris feat. Rihanna), "Dangerous Woman" (Ariana Grande), "Side To Side" (Ariana Grande feat. Nicki Minaj), "Hold Up" (Beyoncé), "Panda" (Desiigner), "Cheap Thrills" (Sia), "Hasta el Amanecer" (Nicky Jam) and "Roses" (The Chainsmokers)
Dwayne Johnson, Marques Brownlee (MKBHD), Andre "Black Nerd", AIB, Being Indian, The Chainsmokers, Matt Meese, VanossGaming, Jacksepticeye, The Dolan Twins, Markiplier, Roman Atwood, PewDiePie, PrankvsPrank, YellowMellow, W2S,Wengie, FGTeeV, DashieXP, CaseyNeistat, Ssundee, Jacksfilms, HolaSoyGerman, Yuya, KSI, ComedyshortsGamer, Sky Does Minecraft, Seth Meyers, SevenSuperGirls, Lilly Singh, Jelly, Unbox Therapy, Danisnotonfire, Pikotaro, hajimesyacho, AmazingPhil, iJustine, Cam Newton, Kian Lawley and Jc Caylen (kianandjc), TheRubberFruitFace, marukoification, Alex Wassabi,LaurDIY, LostNUnbound, SacconeJolys, Alfie Deyes, Dallas Cowboys, NASCAR's Kyle Busch, Golden State Warriors, LDShadowlady, Liza Koshy, Ryan Choy, Nicky Jam, Vikkstar123, and Kwebbelkop.
The music was composed by The Hood Internet with Major Lazer: