Industry Retail Founded 1996 | Parent X-Treem Vibe, Inc. Type of business Private | |
Products Clothing, Footwear, Accessories and Magazine Website www.YellowRatbastard.com Headquarters New York City, New York, United States Profiles | ||
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Yellow Rat Bastard is the flagship establishment in a chain of New York City retail clothing stores and print magazine owned by Henry Ishay. It specializes in "hip-hop-and alternative-style clothing and shoes."
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History
Yellow Rat Bastard (YRB), the word YRB was originally developed by Marc Ecko, a former store manager and the space designer of the NYC store. The idea for the store came from a Frank Miller comic book called "Sin City"; it had an issue entitled "That Yellow Bastard".
Controversy
In 2008, the store, the related chain and owner Ishay were cited for labor law violations by New York Attorney General Andrew Cuomo and entered into $1.4 million settlement paying back wages to more than a thousand employees.
Magazine
YRB Magazine started as the stores retail catalog and eventually became a national print magazine established in 1999. The magazine focuses on lifestyle, fashion, music and art. It is responsible for the first print cover appearances for Alicia Keys, Channing Tatum, Kim Kardashian and Katy Perry. Jonn Nubian currently serves as partner and Managing Editor.