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Yard o led video
The Yard-O-Led Pencil Company was founded in London, England in 1934 by a Mr Brenner to produce his patent propelling pencils which contained twelve three inch leads (that is to say, 36 inches or a yard of lead). After the Second World War the company merged with Sampson Mordan Ltd whose founder had patented the first mechanical pencil in 1822. They built a new factory in Birmingham and took over Edward Baker Ltd, another pencil maker.
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Until 2015, the company was part of the Letts Filofax Group, and has now re-established itself as Imperial Yard Ltd. Yard-O-Led continues to produce expensive fountain pens as well as pencils; most of which are made from hallmarked sterling silver.
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Yard-O-Led Wikipedia(Text) CC BY-SA