Ya Ya is a 2013 Indian Tamil comedy drama film written and directed by debutant I. Rajasekaran, who was an assistant to Director M. Rajesh and S. A. Chandrasekhar. The film features Shiva, Santhanam, Sandhya and Dhansika in the lead roles. It received 'U/A' certificate from Central Board of Film Certification because of the intense violence and a few other scenes. The film received positive reviews and was a super-hit at the box office.
There are two friends Ramarajan (Mirchi Shiva) and Rajkiran (Santhanam), who for reasons unknown prefer to call themselves Dhoni and Sehwag. They have nothing better to do than hang around together boozing and teasing pretty girls. Dhoni does not believe in the idea of working, but is still in search of a government job, knowing very well that he is not likely to get it. Kanaka (Sandhya), a police constable, is the daughter of Dhoni’s maternal uncle, and though their families want them to marry neither is interested. Meanwhile, Dhoni, while going for an interview meets and falls in love with Seetha (Dhansika). So impressed is he by her that when he meets the ugly-looking, buck-toothed local councillor Aishwarya (Devadarshini), who has promised him a job, he hugs her and declares his undying love for her, believing her to be Seetha. Though he apologizes to her, the much older Devadarshini is now very much in love with Dhoni and is determined to marry him. She gives money to Sehwag so that he separates the love of Dhoni and Seetha. Sehwag arranges friends of Dhoni's sister to pose as his lover to separate him. Seetha believes this rumor and breakup with him. Dhoni blames Seetha as "accused no1" who cheated him. Then Dhoni comes to know that it was the plan of Sehwag to separate him, he breaks his friendship with him. Aishwarya's fat brothers records the speech of Sehwag scolding Aishwarya in an inebriated state. In the early morning, Dhoni attends the marriage of Kanaka. Dhoni is shocked that Sehwag is the marriage groom. Seetha still mistakes Dhoni as a womaniser when she sees the same girl coming out misunderstanding. Girl tells all the truth to Dhoni about the plan which was overheard by Seetha. Aishwarya tries to kidnap Seetha but instead she gets kidnapped by Beerpal (Srinivasan) who mistaking her to be Seetha in order to take revenge on her for rejecting his love. After the marriage, Dhoni scolds Seetha alone himself for loving him then Seetha arrives at that place and again misunderstands him, she urges him to commit suicide. Varadharajan is searching for Dhoni who disappeared from home. Seetha is feeling guilty for his disappearance and also thinks that he might have committed suicide. Dhoni arrives at their home saying he disappeared from home to conduct the marriage of Aishwarya and Beerpal. The film ends with Dhoni and Sehwag uniting with their lovers happily.
Shiva as Vinu (Dhoni)
Santhanam as Rajkiran (Sehwag)(Sachin)
Dhansika as Seetha
Sandhya as Kanaka
Srinivasan as Beerpal (Extended Cameo Role)
Ilavarasu as Varadharajan
Rekha as Ramarajan's mother
Devadarshini as Councillor Aishwarya
Chithra Lakshmanan as Kanaka's father
R. N. R. Sachin as Seetha's father
Aarthi as Vijayashanti
Rithi Mangal as Lic Agent Geetha
George Vishnu as Sehwag's assistant
Thalapathy Dinesh as Aishwarya's brother
Remya Nambeesan was roped in after her appreciated performance in Pizza but she was later replaced by Dhansika. Doctor turned actor Powerstar Srinivasan will be part of Ya Ya. Sandhya is said to be playing the hot and happening comedian Santhanam’s love interest in Ya Ya. The shoot of the film started from 18 Jan 2013 in Chennai.
The film is produced by M. S. Murugaraj who earlier worked as a production manager to various producers such as T. Rama Rao, Poornachandra Rao, Mohan Natrajan, and actor Vishal, Murugaraj wanted to produce a film on his own, when he heard the story from director I. Rajasekaran, he immediately wanted to start production and invited Santhanam and Siva for a story discussion.
The soundtrack is composed by Vijay Ebenezer. The audio was released on 19 June 2013 at Sathyam Cinema Theatre. Shiva, Dhansika, the film's director I.Rajasekaran (a former assistant to Rajesh and SA Chandrasekhar), the producer M.S.Murugaraj, T.Rama Rao and T. Ajay Kumar from Sree Lakshmi Productions (the distributors of Ya Ya) were among the dignitaries present. Thanu, R.B.Choudary, directors Rajesh, Hari, Sundar C, Pandiraj and Badri were also present. Santhanam couldn't make it for the event due to his obviously busy schedules. Milliblog wrote:"Ya Ya is thoroughly disappointing, after promising efforts like Kandaen and Kalakalappu". Behindwoods called it "safe and sound". Indiaglitz wrote:"Music carved with the comical visualization in mind".
Andhra based company Sree Lakshmi Productions which produced Tamil films like Dhill, Youth and Malaikottai distributed Ya Ya all over India.
The film opened to positive from critics. Prasanth Reddy from Desimartini gave the film a 3.5/5 stars. Rediff.com gave the film a 3/5 stating Ya Yaa had high expectations, it definitely lives up to them. Cinemalead.com wrote,"overall, Ya Ya is unique addition to the blockbusters of the year." Behindwoods wrote:"The audiences watch Shiva's films purely for the comedy and this film could have done without the few scenes of gory violence, especially since it features Santhanam too, but instead it stretches itself into death and mourning segments that hamper the proceedings".