Type of site Online Magazine Owner YFS Media, LLC | Available in English Commercial Yes | |
Slogan(s) Young, Fabulous & Self-Employed Website | ||
YFS Magazine, which stands for Young, Fabulous & Self-Employed, is a small business news website and online magazine founded by American business woman, serial entrepreneur, and syndicated columnist Erica Nicole.
Contents
Business Overview
YFS Magazine launched on December 1, 2009. Published daily, with the exception of Sunday, it features original articles on startups, small business news and entrepreneurial culture. YFS Magazine also reports on related subjects such as small business lifestyle, leadership, finance, technology, marketing, sales, social media, operations, and human capital. The magazine is well known for its editorial coverage on the intersection of entrepreneurship and pop culture.
A large segment of YFS Magazine’s audience is young adults between the ages of 25 and 34. YFS Magazine readers have a median age of 29.5 years. Fifty-five percent of readers are female and the average household income is between $50,000 and $150,000+ with a higher than average household income (29 percent) in excess of $100,000. "Our readers are influential and educated small business decision makers who seek fresh, provocative behind-the-scenes business strategy and insights to develop profitable and sustainable companies,” said Erica Nicole, Chief Executive Officer.
YFS Magazine considers itself to be the “selective and optimistic eye of entrepreneurship culture.” "With thousands of unique visitors heading to the site each month, it is clear that the site is also giving people something to talk about." Intended for seed, early stage startup and growth companies, YFS Magazine assembles young innovators, startup enthusiasts, successful entrepreneurs, global business leaders, and writers to deliver a simplified Fortune 500 perspective into the world of startups, small business and popular entrepreneurship culture.
Editorial Features
Some of America's most well known young entrepreneurs and companies have been featured in YFS Magazine including: Rent The Runway, Threadless, Thumbtack, Kiip, JackThreads, Timothy Sykes, Young Entrepreneur Council, College Hunks Hauling Junk, OLX, ModCloth, Paige Rein of HGTV and more.
Reception
YFS Magazine has been described by the Visa Business Network as "useful information for entrepreneurs looking to start and grow a business.”
Since the initial launch, YFS Magazine has been featured and/or mentioned in newspapers and magazines throughout the United States. The knowledge and expertise of the founder of the organization regarding startups and small business has continued to be in high demand within the international small business community. Some of these media outlets and organizations requesting interviews and insight have included The Wall Street Journal, Forbes, Portfolio.com, Fox Business Network, The Huffington Post, Black Enterprise, American Express OPEN Forum, Business Insider, AllBusiness.com, Mashable, AOL.com, Network for Teaching Entrepreneurship, YouNoodle and others.