Branding Imagen Radio/RMX Format News/talk Owner Grupo Imagen | Frequency 1050 kHz
90.7 MHz Power 35 kW day/2.5 kW night Broadcast area Cancún | |
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City Puerto Morelos/Cancún, Quintana Roo First air date November 10, 1988 (concession)
1994 (FM) | ||
XHQOO-FM 90.7/XEQOO-AM 1050 is a combo radio station in Cancún, Quintana Roo. It is owned by Grupo Imagen and carries its Imagen Radio news/talk format and its RMX rock format at night.
History
XEQOO received its first concession on November 10, 1988. It was originally located in Cozumel and owned by Comunicación Popular del Caribe, S.A. de C.V. In 1994, it became an FM combo; in the early 2000s, the AM-FM stations moved to Cancún with an AM transmitter at Puerto Morelos (the FM transmitter is in Cancún itself). From 1995 to 2004, XEQOO/XHQOO was known as Radio Pirata with a rock format. At times, it dominated the local radio ratings, with a 40% share compared to just eight percent for its next closest competitor. In 2004, Comunicación Popular del Caribe sold to Grupo Imagen, which flipped the station from rock-formatted Radio Pirata to its talk format (though it eventually picked up RMX part-time). The programmers behind Radio Pirata would later go on to found the Pirata FM network of permit stations, including XHCQR-FM 99.3.