Suvarna Garge (Editor)

XHMORE FM

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Broadcast area  Tijuana/San Diego
Slogan  Más Rock En Español
Branding  More FM 98.9
Frequency  98.9 (MHz)
City  Tijuana, Baja California
First air date  September 8, 1977 (concession)

XHMORE-FM or More FM 98.9 is a Rock En Español station serving the Tijuana-San Diego radio market. The station, whose city of license is Tijuana, Baja California, Mexico and broadcasts at 98.9 MHz with an ERP of 50,000 watts.

History

XHQF-FM received its concession on September 8, 1977. It was owned by Jorge Méndez Alemán, who had sought a station since the late 1960s and was initially awarded 97.7 MHz. In March 1986, control passed to its current concessionaire.

For a number of years prior to 1993, XHQF, had programmed a Top 40/CHR format with most of the music being in English and the presentation in Spanish. By 1994 it evolved into a Rock en Español format as "More FM", with the XHMORE-FM callsign, during its first incarnation, which lasted until 2004, when it flipped to English rhythmic contemporary as "Blazin' 98.9". Market competitors included XHITZ licensed to Mexico and KHTS licensed to the United States. In 2009, the music stopped and the station adopted a sports radio format and was the local ESPN Radio affiliate. On October 6, 2010, ESPN Radio was replaced by the current format (the Rock en Espanol format in its second incarnation) and the language of broadcasts changed from English back to Spanish. The current ESPN Radio affiliates are XEPRS and XEPE.

References

XHMORE-FM Wikipedia


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