Broadcast area Greater Mexico City Slogan La más caliente Format Tropical music Motto La más caliente First air date 1942 | Branding Sabrosita Frequency 590 kHz Power 25 kW day
10 kW night City of license Mexico City | |
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XEPH-AM is a radio station in Mexico City. Broadcasting on 590 AM, XEPH-AM is owned by NRM Comunicaciones and broadcasts a tropical music format under the brand name Sabrosita.
History
The XEPH concession was awarded in November 1940, with the station coming to air in 1942.
After moving in a rock direction for years, in August 1967, the station became rock-formatted "La Pantera" (The Panther). In 1987, the station became Spanish modern rock-formatted Espacio 59, only to go back to 1960s and 1970s rock in December 1989. In 1990, XEPH became rock-formatted "Radio Alicia", and from 1992 to 1995, it became "X-Press Radio 590" with an English-language news and music format, similar to Radio VIP.
1995 saw the creation of Sabrosita, which moved to XHSON-FM 100.9 in 1999 to make way for a return of La Pantera to 590. In 2002, La Pantera was replaced again, this time with a sports radio format as Estadio 590; the next year, Estadio 590 gave way to romantic music-formatted Tuya 590.
In 2004, with the creation of the current Beat 100.9 dance music format, Sabrosita returned to 590 AM.