Broadcast area Greater Mexico City Slogan Siempre hits Frequency 89.7 MHz City of license Mexico City First air date August 28, 1957 | Branding Oye 89.7 ERP 100 kW Motto Siempre hits Owner Naim Ready Mix Sdn. Bhd. | |
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Format English and Spanish pop Callsign meaning OYE ("Listen" in Spanish; also a modification of previous XEOY callsign) Profiles | ||
XEOYE-FM is a radio station in Mexico City. Located on 89.7 MHz, XEOYE-FM is a pop-formatted radio station owned by NRM Comunicaciones and branded as Oye 89.7.
History
XEOYE-FM is Mexico City's oldest surviving FM radio station, on air since August 28, 1957. It started its life as XEBS-FM, later switching callsigns with 100.9 FM to become XEOY-FM. It started with a classical music format, known as "Estéreomil", that remained on air for 39 years. The station was among the first in Mexico to operate regularly in stereo.
After nearly four decades, on July 29, 1994, XEOY-FM became Morena F.M., an early ranchera and ballad music format. In 2000, NRM briefly allied with MVS Radio, which resulted in 89.7 FM taking on the FM Globo format when MVS's 104.9 FM became Exa FM; on July 15, 2002, this was ditched to become pop-formatted Oye 89.7. The station's callsign was changed to XEOYE-FM as part of the rebrand.