Format Digital download Length 3:39 | Genre Tropical house Label Epic
Syco | |
Released May 5, 2016 (2016-05-05) Writer(s) Mikkel Eriksen
Tor Erik Hermansen
Kyrre Gørvell-Dahll
Priscilla Renea
Simon Wilcox | ||
"Write On Me" is a song by American girl group Fifth Harmony. It was released as the second promotional single on May 5, 2016 from the group's second studio album, 7/27. The song was written by Stargate, Kygo, Priscilla Renea, and Simon Wilcox, with production handled by Stargate and Kygo. Music critics noted a slower melody from the group's previous songs and similarities to Norwegian DJ Kygo's rhythm style.
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Background and release
"Write On Me" was released on streaming service Spotify and digital music platform iTunes on May 5, 2016. The track was also made available on Google Play the following day. An accompanying music video was released on the group's official Vevo channel on May 6, 2016. The track was revealed on the group's Instagram page, with Camila Cabello stating the song as one of her favorites from the album, saying
Critical reception
Dana Getz of Entertainment Weekly called the song "another bop" from the group's list of "summer bangers". She notes the slower rhythm of the song, compared to previous tracks such as "Work from Home" and "The Life" but mentions the similar "anthemic" atmosphere all three songs display. Writing for Fuse, Jeff Benjamin praised the song for showcasing a "softer side" of Fifth Harmony. He notes the "euphoric, Kygo-esque beat drop" in the song while also complimenting the production of the song as it "pairs nicely" with the theme of the track. In an article published by Billboard, the magazine called the song "powerful", while also distinguishing the "laid back" atmosphere from their past single, "Work from Home". The article states that each girl is allowed their turn "in the spotlight, switching off verses on the power jam." Brittany Spanos from Rolling Stone like Benjamin note the similar "tropical Kygo-esque house beat" and further mentions the "tender delivery" the song has "above the beat." Writing for Spin, Brennan Carley called the song "breezy and blushing", while praising the "lyrically muscular bit of summery, Kygo-esque pop-house" the song exudes. Brittany Goldfield Rodrigues from ANDPOP raved about the song's "infectious beat" and it's "heartfelt lyrics". She further states that the track "will give you chills, from the vocals to the lyrics". Writing for MTV, Sasha Geffen described the song as blending "acoustic guitar chords with tropical synths", while using "finger-snaps and tambourines" instead of "big beats". She also notes the tame atmosphere the song has from previous singles from the group. Lewis Corner from Digital Spy called the track "one of their most understatedly infectious bops yet, as it hears their vocals soar over a breezy, tropical-tinged production." He compliments the group for not having "suffered the dreaded second album syndrome", or sophomore slump, where the second album fails to live up to the standards of the first album.
Music video
The music video was directed by Sam Lecca and premiered on Vevo on 6 May 2016. The video, filmed in black and white, shows the five members of the group singing and dancing to the song.