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Yum! Brands' annual World Hunger Relief campaign is the world's largest private sector hunger relief effort to raise awareness, volunteerism and funds to benefit the United Nations World Food Programme (WFP) and other hunger relief agencies. Spanning over 125 countries, over 41,000 KFC, Pizza Hut, and Taco Bell restaurants and 1.5 million associates.
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Overview
Since the program launched in 2007, nearly 1.5 million of Yum! Brands' employees, franchisees and their families have volunteered millions of hours to aid hunger relief efforts. The effort has raised nearly $600 million for the WFP and other hunger relief organizations and is helping to provide nearly 2.4 billion nutritious meals.
Partnerships
Singer Christina Aguilera also appears on the World Hunger Relief web site and in other online hunger relief efforts.
History
In 2007, to address hunger on a global scale, Yum! Brands' created their annual World Hunger Relief effort to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief organizations.
At the Clinton Global Initiative in 2008, Yum! Brands pledged to: raise and donate at least $80 million to help WFP and others provide 200 million meals for hungry school children in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States and use the company's marketing clout to generate awareness of the hunger problem, and convince others to become part of the solution.
In 2012, World Food Program USA honored Christina Aguilera and Yum! Brands' Chairman and CEO, David C. Novak, at the State Department with the George McGovern Leadership Award for their work with Yum! Brands' World Hunger Relief campaigns.