Created by MMP (USA) Inc No. of episodes 700 (airs weekly) | Country of origin United States Running time 27 minutes | |
 | ||
Starring Caspar Weinberger
(1996–2000)
Alexander Haig
(2000–2006)
Norman Schwarzkopf
(2006–present) Original network American Public Television | ||
World Business Review is an American television infomercial series that has been criticized for attempting to appear as a bona fide independent news program. The show typically features executives of mostly up and coming companies talking about their products and services. Haig’s chats with executives seen as ‘30-minute commercial’, Current, Feb. 25, 2002. The infomercial series purchases airtime in North America. The infomercial is formatted as a panel discussion in combination with segments about specific companies and their solutions. Supporting material and commentary is "provided" by leading industry experts. The series has aired more than one thousand episodes and more than 4,000 interviews.
Contents
The company that produces World Business Review, MMP (USA), employs a model wherein they hire recognized names in politics, government and business—and not journalists or reporters—to serve as hosts and interviewers. Companies that are featured in the program often pay a fee to be involved, and generally are the only company featured in the program, which is why many classify the program as an infomercial. MMP (USA) also produces "21st Century Television with Donald Trump, Jr."
History
World Business Review first aired Thursday evening September 5, 1996 on Philadelphia, PA's public television station WYBE.