Wometco Home Theater

Overview

Initially subscribers paid $15 for a set-top descrambling box that allowed subscribers to view channel 68's scrambled television signals (a later addressable, 2-channel version of this descrambler was developed under vice president of engineering, Alex MacDonald). The service was similar to Home Box Office (HBO), but a Wometco executive told The New York Times that WHT was more likely to select films with a particular interest to the New York City area. Wometco also targeted areas that were not yet served by cable television (although parts of Manhattan had cable television service as early as 1971, the vast majority of the five boroughs of New York City would not begin receiving cable television service until 1988).

Programming consisted of 12 features a month, including movies and entertainment specials. In addition, select home games of the NHL's New York Islanders were broadcast live from the Nassau Veterans Memorial Coliseum. Each program was repeated five times during the month. During the daytime, WWHT was a small commercial television station. The station was originally going to be a general entertainment station with shows that independents WNEW-TV (channel 5), WOR-TV (channel 9) and WPIX (channel 11) passed on. However, the costs were too high to acquire such programs so the station broadcast only a couple hours of low budget syndicated shows, The Uncle Floyd Show, public affairs programs, religious programs, stock market reports, and minority-interest and foreign language programs. In 1980, WHT began programming a movie from 10:30 a.m. to 1 p.m. as well, later adding the adult-themed late night service, "Nightcap" with its black cat logo.

In the fall of 1980, Wometco Enterprises brought in a new management team. The team consisted of Harold Brownstein as the new president, and Robert Borders as vice president of marketing, both of them had previously worked together at a major BTB direct marketing company. Having operated at $1 million plus loss for over four years, this team turned the operation profitable within 18 months. This was accomplished by consolidating numerous satellite offices/functions into the company's headquarters in Fairfield, New Jersey; producing a bi-monthly program guide (instead of monthly), significantly reducing printing and postage costs; and implementing direct response marketing concepts into the company's multimillion-dollar local television ads, so that the company could determine which markets and promotions generated sales, instead of just awareness.

WHT also employed an MATV division in an effort to expand their viewership by partnering with the real estate community to provide the service to buildings and apartment complexes, using a facility's pre-existing master antenna system.

In the spring of 1983, WHT also began operating 20 hours a day (increasing its subscription rate to $21/month), with only two hours a day of religious and public affairs shows seen on WWHT. Uncle Floyd moved off Channel 68 and onto NJN. However, the station marketed WHT as 24 hours a day, and the two hours of religious and public affairs shows were positioned as part of WHT's lineup. This block of programming was also unscrambled. Also, another two hours of children's shows were marketed as part of WHT, but also unscrambled. It was at this time that Wometco Home Theater and Wometco Enterprises were sold to the private investment firm of Kohlberg Kravis Roberts & Co.

By 1984, Wometco Home Theater had ceased its own programming and began carrying programs from California-based pay television service SelecTV. Finally, after losing more and more subscribers over the next two years, WHT ceased operations in March 1986. WSNL and WWHT then switched to an all-music format named "U68", similar to MTV, which lasted for about 8 months before both stations were purchased by an affiliate company of the Home Shopping Network. The stations are now owned-and-operated station of the Spanish-language network UniMás.

List of Wometco Home Theater affiliates

This list is incomplete, please help by adding stations which carried WHT.