Type Private Ltd Website www.wildcraft.in Founded 1998 Key person Gaurav Dublish | Industry Retail Headquarters Bengaluru Motto Come alive | |
 | ||
Key people Siddharth Sood, Gaurav Dublish Products Outdoor clothing and equipment Founders Siddharth Sood, Gaurav Dublish, Dinesh Kaigonahalli Profiles | ||
Wildcraft today is your day
Wildcraft is an Indian sports and adventure outdoor product company based in Bengaluru. The company's products are sold in over 130 exclusive stores and 2,500 multi-branded stores in India. The cofounders of the company are Dinesh Kaigonahalli, Siddharth Sood & Gaurav Dublish.
Contents
The wall tea infuser from boreal wildcraft tea company
Products
Wildcraft's first product in the early 1990s was a dome tent not for sale. The company shifted into manufacturing backpacks and expanded into sleeping bags and outdoors clothing. In 2014 it announced it would expand its range of clothing and footwear, hiring an additional 1,000 employees in one of its three factories.
Retail
The company's products are sold in 160+ exclusive stores and 4,000 multi-branded stores in India, with plans to open an additional 40-50 stores each year. In December 2014 the company announced they would explore the middle and south east Asian markets.
Finances
Early on, Wildcraft suffered a lack of planning, and in 2003 the company made losses. Under new management it began a strategy of expansion and achieved revenues of Rs 1 crore in 2007. According to director Gaurav Dublish, the company grew at a compound annual growth rate of 85% from 2007 to 2010. In September 2013, Sequoia Capital, a California-based private equity firm, invested Rs 70 crore in the company, giving it an enterprise valuation of about US$50 million. Revenues reached Rs 100 crore in fiscal year 2013-2014 and Rs 250 crore one year later. Wildcraft plans to achieve revenues of Rs 1,000 crore by 2020.