Wicks n' More

Wicks n' More is a candle manufacturer based in Mooreville, Mississippi, United States. Their specialty is hand-poured pillar candles. In 2007 their products were sold in over 3000 stores in the United States. They also sell container candles, gift sets, greeting cards, and votive candles.

The company started in 1994 as a hobby of Beckey Neal's. In 1999, Neal and her daughter, Kim Godsey, opened a retail store in Tupelo, Mississippi. The company has had to change its base of operations three times, from a 1,200-square-foot (110 m²) operation, to a 24,000 square feet (2,200 m²) facility, to a 67,000 square feet (6,200 m²) former bicycle factory that itself was later increased in size to 83,000 square feet (7,700 m²). The factory is in Mooreville, Mississippi. Less than two years after starting the retail store, both Neal and Godsey quit their medical careers.

A new Wicks n' More specialty candle, Elite Essentials, contains wax made of palm oil, a renewable and sustainable wax. This is considered environmentally friendlier than the typical paraffin wax, as paraffin is petroleum-based.

In July 2008, media commentator Rush Limbaugh announced in frustration that he could not find large enough gardenia-scented candles to effectively scent his home. In response, Wicks n' More sent Limbaugh a shipment of large gardenia-scented candles. After Limbaugh mentioned the generosity of Wicks n' More, their internet traffic increased by a factor of ten, and its sales figures increased fivefold.