Puneet Varma (Editor)

Wicks n' More

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Industry
  
Crafts

Founded
  
1999

Type of business
  
Family

Products
  
Candles

Number of employees
  
60

Wicks n' More ww1prwebcomprfiles20061205487810Wicksnmore

Key people
  
Beckey Neal, Co-founder; Kim Godsey, President/Co-founder

Headquarters
  
Tupelo, Mississippi, United States

Profiles

Wicks n' More is a candle manufacturer based in Mooreville, Mississippi, United States. Their specialty is hand-poured pillar candles. In 2007 their products were sold in over 3000 stores in the United States. They also sell container candles, gift sets, greeting cards, and votive candles.

The company started in 1994 as a hobby of Beckey Neal's. In 1999, Neal and her daughter, Kim Godsey, opened a retail store in Tupelo, Mississippi. The company has had to change its base of operations three times, from a 1,200-square-foot (110 m2) operation, to a 24,000 square feet (2,200 m2) facility, to a 67,000 square feet (6,200 m2) former bicycle factory that itself was later increased in size to 83,000 square feet (7,700 m2). The factory is in Mooreville, Mississippi. Less than two years after starting the retail store, both Neal and Godsey quit their medical careers.

A new Wicks n' More specialty candle, Elite Essentials, contains wax made of palm oil, a renewable and sustainable wax. This is considered environmentally friendlier than the typical paraffin wax, as paraffin is petroleum-based.

In July 2008, media commentator Rush Limbaugh announced in frustration that he could not find large enough gardenia-scented candles to effectively scent his home. In response, Wicks n' More sent Limbaugh a shipment of large gardenia-scented candles. After Limbaugh mentioned the generosity of Wicks n' More, their internet traffic increased by a factor of ten, and its sales figures increased fivefold.

References

Wicks n' More Wikipedia