WhyteGold is a London based online private members community more commonly referred to as a social networking service, which functions on an invitation only basis. The network claims to have over 3,000 members, including descendants from aristocratic backgrounds, former heads of state, artists and musicians. The company is currently being led by CEO Aryan Moghaddam.
Contents
Features
WhyteGold announced in March 2009 that it had a secure and selective sign up process for recruiting members to their social networking platform. The application process is monitored manually by administrators who verify new recruits based on the company's own criteria.
The site focuses on publishing luxury related content via news articles and videos.
Members
According to BusinessWeek magazine, the company selects its members based on traditional private networking standards, but with an international approach that is only made possible by the internet.
Events
According to Luxuo and Inside Lux TV the company hosts a number of high-profile events in London, Monaco and North America. It hosted the London Fashion Week closing party in 2009 and was sponsored by Lamborghini and Grey Goose (vodka).