Samiksha Jaiswal (Editor)

Why So Serious – The Misconceptions of Me

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Released
  
April 26, 2013

Language
  
Korean

Artist
  
SHINee

Label
  
S.M. Entertainment

Length
  
33:36

Why So Serious? – The Misconceptions of Me (2013)
  
Boys Meet U (2013)

Release date
  
26 April 2013

Genres
  
K-pop, World music

Why So Serious? – The Misconceptions of Me httpsimg823imageshackusimg8231593133680jpg

Recorded
  
2012-2013 at S.M. Studios, Seoul.

Producer
  
Lee Soo-man (Executive Producer)

Similar
  
SHINee albums, K-pop albums

Why So Serious? – The Misconceptions of Me is the second part from the third full-length album of South Korean boy band Shinee, released on April 29, 2013, in South Korea. The first part Dream Girl – The Misconceptions of You was released on February 19, 2013. Both albums contain 9 songs each, for a total of 18 songs combined - a compilation albums titled The Misconceptions of Us was released on August 8, 2013. The second part is said to have a darker and dreamier feel to it compared to the previous part. The album was produced by the record label of S.M. Entertainment and distributed by KMP Holdings. As of 2013 the album has sold about 130,000 copies and as of 2016 the whole Misconceptions Series has sold around 360,000 copies in South Korea.

Contents

Background and release

On February 14, Shinee held an event called "Melon Premiere Shinee Music Spoiler" where the group revealed three songs off the second album through a medley, which were described to have a darker vibe compared to Dream Girl – The Misconceptions of You. Jonghyun stated, "Why So Serious – The Misconceptions of Me will show our world views. It will have deep and rough sound. It embodies our groups unique personality and musical sensation". Jonghyun stated "Spoiler" is the main song connecting the two albums, and in a video interview with Billboard, the group confirmed that the song titles to Why So Serious – The Misconceptions of Me were revealed in "Spoiler."

About the making of the two connected album member Onew stated, "It’s our first full album that we’re releasing in a while, so we worked really hard. Minho and Key worked on the rapping, Jonghyun worked on the lyrics, and Taemin worked on the choreography." Taemin described the album as one where each member's individuality shines through their voices, “We know each other best so a lot of our opinions went into this album." Jonghyun additionally adds, "Taemin’s delivery of the lyrics is good. Minho's falsetto is really nice these days. Key is good at English. We know each other's strengths so we split the parts up according to who can shine on what. We had fun working on the album." Fellow SM Entertainment artist Shim Changmin wrote the song "떠나지 못해" for the group, making this his first time writing outside a TVXQ release.

Director Lee Sungsoo from S.M. Entertainments production department explained that the album is about "the misconception of me (Shinee)," "the dreams I slowly wanted for myself" and "the misconception of ideals." It evokes the gap between Shinee's reality and dreams and has an overall deep and dark sound, completely opposite of the preceding album." At the event Director Lee also said that there are hidden keywords that connect the songs in the two albums and, "We included a fun point where you can search for keywords and put them together to create several interpretations." On April 17, 2013, S.M. Entertainment confirmed that member Jonghyun would not be promoting in the beginning of the album promotion due to his car accident, stating "Jonghyun was discharged from the hospital [...], and until he is fully healed, he’ll be focusing on treatments."

Promotional singles

"Why So Serious?" is a funk rock dance track that was chosen as the title track and lead single from the album. The song was written and produced by Kenzie and composed by Kim Cheong Bae, Andrew Choi and Kenzie. It is a genre that combines the powerful and catchy melody of pop with electronica sounds. It talks wittily about a zombie that has lived in darkness for a very long time who falls in love with a human girl. The accompanying music video was filmed in Cheongdam-dong and Namyangju in the beginning of April 2013, featuring the choreography by Devin Jamieson, who previously worked with the groups labelmates Super Junior. Jonghyun didn't participate in the music video due to his injury. Both the dance and the story present in the music video are reminiscent of the lyrics to the song. As "Why So Serious?" begins describing a zombie's awakening, Shinee lies down on the floor and reaches toward the sky.

"Shine (Medusa I)" is powerful dance track that "combines high quality lyrics that express the love of fans as a ‘shine’ together with tough drum sounds to add enjoyment to listeners". It was chosen as the second promotional single from the album and was performed on various broadcast music shows. Teddy Riley, Andrew Choi and Kim Tae-seong composed the songs whereas Misfit and member Minho penned the lyrics.

"Can't Leave" is a ballad song accompanied by bittersweet tunes of piano. The song was produced by a Canadian songwriter, Matthew Tishler, in his debut collaboration with Shinee, and Im Kwang Ok. Shim Changmin of TVXQ penned the lyrics while Shinee's resident rapper Minho yet again contributed to the rap portion. Its first performance was on their 'Music Spoiler' Dream Girl premier that on February 14, 2013 at Olympus Hall. The song was also the only track to be performed during the Dream Girl Showcase held on February 20, 2013.

Chart performance

"Why So Serious" peaked at number 15 on the Gaon Singles Chart and number 21 on China's Baidu Singles Chart.

Track list

Credits adapted from the official homepage.

Bold indicates new tracks*

Songs

1Nightmare3:37
2Why So Serious?3:40
3SHINe (Medusa Ⅰ)3:49

References

Why So Serious? – The Misconceptions of Me Wikipedia