Who What Wear is a fashion and shopping website. Its readership is targeted at at millennials.
History and profile
Who What Wear was established in 2006 by co-founders Hillary Kerr and Katherine Power. Kerr serves as the site's editorial director, while Power is the creative director. The website began as a simple blog, with once daily posts on the latest fashion news. Today, Who What Wear is a multi-media brand that includes a website, newsletter, and podcasts. It is part of Clique Media and is based in Los Angeles.
Kerr and Power have also authored three books—Who, What, Wear: Celebrity and Runway Style for Real Life published in 2009, What to Wear, Where published in 2011, and "The Career Code" published in 2016. The website spawned two spin-off sites: Byrdie', a website dedicated to the latest trends in beauty; and MyDomaine, a lifestyle site for the modern woman. Currently, Who What Wear's website is visited by almost 300,000 viewers each month.