Whitney is a family of sans-serif digital typefaces designed by American type designer Tobias Frere-Jones. It was originally created for New York’s Whitney Museum as its institutional typeface. Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.
Whitney bridges the divide between editorial mainstays such as News Gothic (1908) which is an American “gothic” and signage application standards such as Frutiger (1975), a European "humanist" typeface. This is achieved via "Its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances."
Whitney Museum
Discord
Hilton Hotels
Bridgewater Associates (one of the largest hedge funds in the world)
The Visa logo since 2005 is based on a modified version of Whitney. From 2005-2014, Whitney was also Visa's corporate font for internal and merchant communications along with some advertising.
Kodak
Boston University
University of Texas Health Science Center at San Antonio
New Zealand Transport Agency Publications and advertising
NYU Langone Medical Center Stationery Guidelines
Canadian Partnership for Consumer Food Safety Education (CPCFSE) – Be Food Safe Campaign
American Nerd is a book by Benjamin Nugent whose book cover uses Whitney
Delta Air Lines (used in logo and all branding)
De Lijn
Sam's Club has used Whitney for advertising and promotions since their 2006 rebranding. In-store signage at Sam's Clubs that have been built or renovated since the rebranding are also typeset in Whitney.
The University of British Columbia
Kottke.org - one of the longest running blogs in the world
Mitt Romney used Whitney Semibold together with Mercury for his 2012 US Presidential election bid.
ColdwellBankerHomes.com - one of the largest real estate broker websites launched in 2015 uses Whitney font
St John Ambulance - used by the first aid charity in England
Castleton University (used on its website for texts of articles)
Whitney Condensed
