Industry Luxury, Couture Founder Sonia Agarwal, CEO Website whitenife.com | Founded 2012 Headquarters Mumbai, India | |
Products Elfh Tusks, Jewellery, Apparels & Accessories, Art Decor, Furniture | ||
Whitenife is an India-based luxury company, that manufactures products using only animal-friendly materials. The company manufactures luxury goods such as sculptural jewellery, couture apparels and art décor and its motto is to “Save with Elegance”.
Contents
History
Whitenife was founded by Sonia Agarwal in November 2012. She is a graduate from Babson College and has been recognized as “Top 50 most innovative entrepreneurs” in the world by Kairos Society.
Whitenife started working to develop eco-friendly leather, to curb the demand for genuine animal leather in 2012. Due to patent conflicts, the ongoing research was put to rest. Simultaneously, Whitenife secured exclusive rights to the use of Elfh, a patented, mineral based material, that was 89% close to genuine elephant ivory.
The company introduced the material to several artisan communities across India and now has National Award winning artisans as a part of their team. The company got certified by PETA had their first showcase on the NYSE in year 2013. The same year, Whitenife was invited by JISA (Japanese Ivory Sculptors Association).
Elfh
Elfh is a mineral based composite, 89% similar to genuine elephant ivory in mechanical and aesthetical properties. The composite is patent registered under ELFORYN and has been developed by a group of European scientists.
Craftsmanship
Many of the products of Whitenife are entirely handcrafted and can take up to 450 hours of working. Whitenife has a team of artisans working from remote parts of Rajasthan, Kerala & West Bengal and some of the artisans associated with Whitenife are National Award winning craftsman.
Notable designs
Whitenife was also the first Indian design company to design the crown for an international beauty pageant. The company designed crowns for Miss World Australia, Miss Grand Australia & Miss Supranational Australia in 2014.
Associations
The concept and working of Whitenife has been covered by several publications, including The Times of India and Entrepreneur along editorials in elite fashion and décor publications such as Society Interiors, Verve, and Time & Style.
In 2013, Whitenife has showcased their products along with film directors Ramesh Sippy and Kiran Juneja in Bollywood.