Industry Restaurants Number of locations 431 (Dec 2016) Products sandwiches
salad
wraps Founder Jeff Sinelli CEO Jeff Sinelli (2003–) | Genre Fast Casual Key people Jeff Sinelli
(CEO) Owner Privately held company Founded 2003 | |
Headquarters Dallas, Texas, United States Profiles | ||
Which wich sandwich restaurant
Which Wich Superior Sandwiches is an American fast casual restaurant chain specializing in sandwiches and salads. It has its headquarters in Downtown Dallas, Texas. As of December 2016, it has 404 locations open in 36 U.S. states as well as the District of Columbia, along with 27 international locations in Bahrain, Guatemala, Kuwait, Mexico, Oman, Panama, Qatar, Saudi Arabia, and the United Arab Emirates.
Contents
Which wich the wicked sandwich review w the endorsement
History
Founded by restaurateur Jeff Sinelli, CEO of Genghis Grill, in 2003, Which Wich began with one location in downtown Dallas. It began franchising in 2005.
Business
Which Wich is known for its ordering system, in which customers use red sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from 10 categories, then choose the bread, cheese, spreads, and toppings. The sandwiches are then prepared, and delivered in the personalized sandwich bags. Guests are encouraged to draw on their bags using red Sharpies and hang their “artwork” on the community wall.
Which Wich sells customizable submarine sandwiches it calls "Wiches". There are ten categories and 60 topping options. Sandwiches come in small (7 inch), medium (10.5 inch) and large (14 inch) sizes.
Growth
In 2007, the chain ranked as the fastest growing restaurant chain concept with 50 operating stores or less, opening 9 locations during a four-month period at the beginning of the year. In 2009, the chain ranked as the sixth fastest-growing concept in the industry, according to restaurantchains.net.
In 2013, the chain opened locations in Mexico City, Panama City, and Dubai. In 2015, the chain opened three locations in Guatemala City.