CEO Susan Bird | ||
Wf360 is a marketing company founded in 1999 as WomenFuture.com by Susan Bird.
Contents
History
In 2000 the company received incorporated status and it originally focused its work on helping leading corporations improve communications with, and interactions among, their female employees and customers.
Wf360’s first MainEvent was held in 2000 and, via satellite broadcast, engaged live audiences in more than 150 locations throughout the world where attendees interacted with Wf360’s Global Conversationalists (including Hillary Clinton, General James Jones (then Commandant of the U.S. Marine Corps), Steve Ballmer (CEO of Microsoft) and many others business and thought leaders). MainEvent provides means for MainEvent audiences to interact among themselves as well, building on the concept of a “Global” program, a reference to the fact that it is both global and local.
In 2002, in response to requests from its clients for sought help on issues beyond those involving female employees and customers, Wf360 changed its name to Wf360 and expanded into consultation work that explores the most appropriate methods of engaging employees and customers in conversations that reflect an organizations core values and brand ethos, in an effort to transform those individuals into enthusiasts for the company’s brand and products. Wf360 calls this process Brandversation.
Wf360’s work now includes the creation of customized on-line social networks for major organizations, the largest of which is MyVetwork, an on-line community for U.S. military personnel and their families.
360 Summit
In 2000, Wf360 and the New York Stock Exchange created the 360 Summit, an invitation-only event held at the New York Stock Exchange for 200 Board Directors and Officers of publicly listed companies. The 360 Summit engages participants in discussions over topics of particular interest to business leaders globally. Since 2004, the 360 Summit has included presentation of the 360 Leadership Award to recognize extraordinary “360” style leadership. The first recipient was Queen Rania of Jordan, followed Christine Lagarde (Finance Minister of France); Anne L. Stevens (CEO of Carpenter Technology Corporation); Anne Lauvergeon (CEO of Areva); Helen Alexander (CEO of The Economist Group), and Maggie Wilderotter, CEO of Frontier Communications .
Inner Circle
Wf360 also conducts its private Inner Circle program for member corporations interesting in providing senior executives the opportunity to gather in intimate groups for facilitated conversation on topics of special importance to them. The first gathering was at Forbes Galleries in New York City and Inner Circles now take place throughout the United States as well as Hong Kong, Paris, London, Tokyo and elsewhere.