Girish Mahajan

Western Pest Services

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Traded as  NYSE: ROL
Number of locations  22
Founder  J.E. Sameth
Industry  Pest control
Website  westernpest.com
Founded  1928
Western Pest Services imagescitysearchnetassetsimgdbmerchant20133
Headquarters  Parsippany-Troy Hills, New Jersey, U.S.
Area served  New Jersey, New York, Connecticut, Pennsylvania, Delaware, Maryland, Virginia
Parent organizations  Rollins Inc., Rollins Continental, Inc
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Western Pest Services is a pest control company in the Mid-Atlantic with commercial, residential and fumigation divisions. The company is headquartered in Parsippany, New Jersey and has locations throughout New Jersey, New York, Connecticut, Pennsylvania, Delaware, Maryland and Virginia. The company is a wholly owned subsidiary of Rollins Inc.

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History

Western was founded by J.E. Sameth prior to the Great Depression in 1928. Sameth was the technician, his sister was the customer service representative, and his father handled sales. Today, the company uses Integrated Pest Management for consumers and industries such as health care, education, and food processing. In 2004, Western Pest Services was acquired by Rollins Inc. and went from being a privately owned company to a public company. Prior to the acquisition, Western Pest Services was ranked as the 8th largest company in the industry.

Western's name

J.E. Sameth considered several names, including Eastern, Western, National and Federal. Sameth named the company by pulling the name “Western” out of a hat.

Brand evolution

  • Western started out with the cowboy and cowgirl branding. This was a natural tie with the company name.
  • In the 1950s the cowgirl was dropped, and they went with the “branding cowboy.” Also, it went from “Western Exterminating Co.” to “Western Termite and Pest Control.”
  • In the 1970s they dropped the cowboy and went with a “hockey sticks” brand image.
  • In the 1980s “caring people, caring solutions” was added.
  • In the 1990s a teal backdrop was tried
  • In 2005 they switched to their current company branding
  • Locations and branches

    Western has 22 branches in seven states.

    Industry involvement

    Western’s founder, J.E. Sameth, was one of the founders of the National Pest Management Association (NPMA), the industry's educational affiliate, in 1933. The NPMA publishes trade material, holds certification conferences, and has state chapters.

    Sameth was also one of the six original founders of Copesan in 1958. Copesan was a company formed by small, family-owned companies.

    Western’s Commercial division is a member of industry associations, including the American Council on Science and Health, American Institute of Baking, BOMA, and the Greater Philadelphia Hotel Association.

    References

    Western Pest Services Wikipedia


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