Founded 1955 | Parent organization Genmar Holdings | |
Wellcraft 262 fisherman walk through
Wellcraft LLC is a major manufacturer of American powerboats. It was founded in 1955, making wooden runabouts.
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Acquisitions
In 1982, Wellcraft purchased California Yachts from the Marshall Boat Company and in 1987 sold it back to them.
Education programs
Wellcraft created the Wellcraft Saltwater Fishing School to teach new Wellcraft owners how to become better fishermen.
It also created Wellcraft's High Performance Boot Camp to teach new Wellcraft owners how to get "maximum thrills" out of their new purchase while operating them safely.
Product line
Its Scarab line of boats, specifically, the Scarab 38 KV was featured on Miami Vice. The Wellcraft Scarab 38 KVs were a 28-hued, twin 440-hp boat that sold for $130,000 in 1986. As a result of the publicity the show gave Wellcraft, the company received "an onslaught of orders", increasing sales by 21 percent in one year.
In appreciation, Wellcraft gave Don Johnson an exact duplicate of the boat featured on the show. Altogether, one hundred copies of the boat (dubbed the "Scarab 38KV Miami Vice Edition") were built by Wellcraft. The Miami Vice graphics and color scheme, which included turquoise, aqua, and orchid, was available by special order on any model Scarab from 20–38 feet.
Don Johnson also designed the Scarab Excel 43 ft, Don Johnson Signature Series (DJSS), and raced a similar one. The Don Johnson Signature Series was powered by twin 650-hp Lamborghini V-12's, which caused some problems to the design of the boat due to their size. Overall the boat cost $300,000 with each engine amounting to between $60–$70,000.