Area served North America Website well.ca Founded 2008 | Industry E-commerce Founder Ali Asaria | |
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Key people Rebecca McKillican (CEO)
Erin Young (CMO) CEO Rebecca McKillican (5 Apr 2013–) | ||
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Well.ca is a Canadian e-commerce retailer based in Guelph, Ontario that specializes in health, beauty, baby, home, and green and natural products. The company was founded in 2008 by Ali Asaria.
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History
Well.ca was created in 2008, after founder Ali Asaria decided to try selling products from his father's pharmacy online. The company now has over 100 employees in offices in Guelph and Toronto and sells over 40,000 different products online.
In 2013, Rebecca McKillican became Well.ca's new CEO and Erin Young the CMO, after founder and previous CEO Ali Asaria stepped down from his role to focus on a new venture.
Products and services
In 2015, Well.ca opened its first bricks and morter shop, located at the Shops at Don Mills, with the intention of remaining open initially for four months. Online sales information would be used to determine the selection of products for the store.
Awards and recognition
Well.ca has received Canada Post E-Commerce Innovation awards in 2012, 2013, and 2015. The company was named Best Mid Size E-Commerce Retailer in 2013 by the Retail Council of Canada, and created one of Canada's first Virtual Store experiences in 2012 at Union Station in Toronto. Forrester awarded Well.ca a tie for the top spot on their Canadian Customer Experience Index