B-side "Heaven Help Us" Format 7"
CD
digital download | Released September 12, 2006 Recorded April 2006 | |
Genre Alternative rock
pop punk
emo Length 5:11 (album version)
4:37 (radio edit) | ||
"Welcome to the Black Parade" (also going by the shortened title "The Black Parade" and originally titled "The Five of Us Are Dying") is the first single and fifth track from My Chemical Romance's third studio album, The Black Parade. It was released on September 11, 2006 on iTunes and October 9, 2006 on CD. It is the band's eighth single. The studio version was available on Myspace on September 2, 2006. It was named one of the Rock and Roll Hall of Fame's 500 Songs That Shaped Rock and Roll. The cover art of the single is the only artwork where the band appears, with the exception of the cover art for "The Ghost of You", where they are shown as silhouettes.
Contents
Music video
The video for the single was directed by Samuel Bayer, known for his work with Nirvana and Green Day. The music video was released on September 26, 2006 in the UK and Canada, and was released on September 27, 2006 in the U.S. It was heavily played on MTV. It features the Patient (the main character of the album, played by Lukas Haas) dressed in a hospital gown, and being taken by death in the form of a "Black Parade". On the main float stands My Chemical Romance playing "Welcome to the Black Parade". Behind the float are dozens of masked figures.
All the costumes were designed by Academy Award Winning costume designer Colleen Atwood. The setting of the music video transitions from a hospital room to a surreal cityscape with ash-covered wreckage, black snow and destroyed buildings. The video features four of the main characters: the Patient, Fear, Regret, and Mother War. Mother War is the woman in the Victorian-era gown and gas mask. The video tells a basic version of the story behind The Black Parade quite closely. Gerard Way has said that it is "the definitive video for the record" which "summed up the album".
Promotion
The song became the group's first number one in the UK on October 15, 2006, staying there for two weeks, and later rose to number one on the Modern Rock charts on October 26, 2006, where it would stay for seven weeks. It is the band's most enduring success and their highest-charting single to date on the Billboard Hot 100, peaking at number 9. The song ranked at number 17 on Rolling Stone's "The 100 Best Songs of 2006". It was nominated for the Kerrang! Award for Best Single. The song was made downloadable for Rock Band and Guitar Hero: Warriors of Rock. ITV used the song in a video montage in its final Formula One broadcast at the 2008 Brazilian Grand Prix, after losing the rights to broadcast F1 in 2009 and beyond to the BBC. The video featured several prominent F1 drivers (such as Nico Rosberg, Jenson Button, Rubens Barrichello, David Coulthard and Sebastian Vettel) as well as ITV presenters (and retired commentator Murray Walker) lipsynching to the song.
The song was also used by the Los Angeles Kings during the 2012 Stanley Cup Playoffs as part of a video intro at the team's home games. The song also opened the team's Stanley Cup Champions rally and banner raising ceremony at the Staples Center.
Chart performance
The song debuted on the Billboard Hot 100 at number 71 for the chart week of September 30, 2006, becoming their highest debut for a single. It peaked at number 9 on the Hot 100 in its 17th and 18th week on the chart, becoming the band's first top ten Hot 100 hit. "Welcome to the Black Parade" became and currently is their highest-charting single, beating their 2005 single "Helena" at number 33, their second-highest-charting single. In addition, it topped Modern Rock Tracks for seven weeks in a row, and is the band's only number one on this chart to date. "I'm Not Okay (I Promise)" was their previous highest-charting single on Modern Rock Tracks, where it peaked at number 4.
The single knocked Razorlight's "America" off the number one single spot on Sunday, October 15, 2006 in the UK after extensive airplay, becoming the band's first (and as of 2016, only) number one in the country. The single was number 26 in the UK's top 40 singles of 2006, selling 169,000 units. The song was certified Gold in the UK on June 6, 2014, representing sales of at least 400,000 copies.
Track listing
Version 1 (promotional CD)
Version 2 (CD and 7" vinyl)
Version 3 (7" vinyl)
Version 4 (CD)
Version 5 (digital download)
Version 6 (digital download)