Sanitarium started to issue collectors' cards in 1942 as a marketing device in their boxes of Weet-Bix and some of their other breakfast cereal products including Granose, Bixies, Cerix and later Puffed Wheat, Puffed Rice, Weeta Puffs, Weeta Flakes and Corn Flakes. Sanitarium have also issued cards in their New Zealand products, sometimes similar to the Australian series but also series with a New Zealand focus.
Contents
Australian cards
The following is a list of Australian card releases.
New Zealand cards
The following is a list of New Zealand card releases.
References
Weet-Bix cards Wikipedia(Text) CC BY-SA