| NHL game telecasts|
23 January 2013
| United States|
NBCSN, NBC Universo
| Mike Emrick, Eddie Olczyk, Pierre McGuire, Liam McHugh, Mike Milbury, Keith Jones, Andrés Cantor|
Mike Emrick, Pierre McGuire, Liam McHugh, Andrés Cantor
NHL on NBC, NHL Live, NHL on Versus, NHL on ABC, NHL on NBC commentators
Wednesday Night Rivalry (Miércoles de Rivalidad for Spanish-language broadcasts) is the branding used for National Hockey League games that air on NBCSN and NBC Universo on Wednesday nights during the regular season. NBCSN rebranded their coverage of Wednesday night games as Wednesday Night Rivalry in the 2012–13 NHL season. It primarily features rivalry games, although non-rivalry games (such as Los Angeles-Detroit, Pittsburgh-Buffalo, and Chicago-Philadelphia) are common. NBCSN sometimes produces a Wednesday Nightcap game primarily featuring Western Conference teams immediately following their Wednesday Night Rivalry game. Beginning in the 2013–14 NHL season, NBCSN aired the series NHL Rivals, which looks back at the participating teams' historic rivalry, leading up to their Wednesday Night Rivalry game. That same season, NBCSN promoted the games with the slogan "The Night You Love To Hate".
Wednesday Night Rivalry Wikipedia
Wednesday Night Rivalry has produced successful viewership for NBCSN.
During its inaugural season, Wednesday Night Rivalry was called "the hottest new brand in sports" by Forbes. It claimed six of the top eight most-watched NHL regular-season telecasts ever on NBC Sports Network and averaged 646,000 viewers. With the success of Wednesday Night Rivalry, the 2012–13 NHL season was the most watched NHL season on cable in 19 years.
During the 2013–14 NHL season, Wednesday Night Rivalry averaged 559,000 viewers, up 26% from its average viewership of Wednesday night games during the 2011–12 NHL season (443,000). The first two seasons of Wednesday Night Rivalry has recorded none games with more than 700,000 viewers as compared to four during the two seasons prior to the introduction of Wednesday Night Rivalry.
During the 2014–15 NHL season, NBCSN's Wednesday Night Rivalry coverage averaged 565,000 viewers. NBCSN's opening night coverage of Bruins-Flyers had an opening-night cable record 956,000 viewers. Seven of the 10 most-watched NHL games on NBCSN were Wednesday Night Rivalry games.
During the 2015–16 NHL season, Wednesday Night Rivalry averaged 608,000 viewers and produced three of the 10 most-watched NHL regular-season games on NBCSN during their time as the NHL pay television carrier. NBCSN's 10-most watched games of the 2015-16 season were either Wednesday Night Rivalry or Sunday Night Hockey games.