Area served Worldwide Website www.webtrekk.com Founded 2004 | Revenue Over 10M € EUR (2013) Headquarters Berlin, Germany Number of employees 100 | |
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Industry software Development, Web analytics, Online advertising Number of locations Amsterdam Netherlands, Beijing China, Milano Italy, Madrid Spain, San Francisco USA, Wiesbaden Germany Products Digital Intelligence Suite
Webtrekk Analytics
User Relationship Management
Marketing Automation
Tag Integration
Customer Journey
Testing Founder Christian Sauer (CEO, Founder), Norman Wahnschaff (Chief Technology Officer, Co-Founder) Type of business Gesellschaft mit beschränkter Haftung Profiles | ||
Christian sauer webtrekk noah16 london
Webtrekk GmbH is a global provider of digital intelligence solutions, headquartered in Berlin with offices in China, Italy, Spain, the Netherlands and the USA.
Contents
- Christian sauer webtrekk noah16 london
- History
- Solutions and Features
- Digital Intelligence
- Customers
- Privacy Certification
- References
Webtrekk's solutions allow companies, business units and profit centers to optimise their digital businesses. The Webtrekk Digital Intelligence Suite contains analytics, testing and personalisation solutions. User-centric tracking and automated marketing are two core elements of the Suite.
History
Webtrekk was founded in 2004 by CEO Christian Sauer and CTO Norman Wahnschaff. In 2009, Webtrekk received a €1 million venture capital investment from Corporate Finance Partners as the winners of a Zanox-sponsored Publisher Initiative Contest. In 2012, Webtrekk won the Frost & Sullivan Award for "Finally Bringing the ‘Real Time’ Into Online/Digital Analytics". In 2014, Webtrekk closed its third round of financing, collecting a total of up to €25 million from DPE Deutsche Private Equity.
Solutions and Features
The company's solutions have developed from a web analytics software to a whole suite of solutions, the Digital Intelligence Suite. It has six integrated analytics and marketing solutions:.
Additional features:
Digital Intelligence
According to Webtrekk, Digital Intelligence is the ability to collect, manage and utilise data to create a user-centric approach to business and marketing strategy. This requires integration between analytics data, user-centric profiles and segments, as well as flexible automation software. Data about users and their behaviour is therefore not distinct or "siloed off" from marketing tools, but instead can be used as the foundation for campaigns.
Customers
Webtrekk has contracts with customers in more than 30 countries, including several in Europe, China, the United Arab Emirates and more. Customers come from multiple industries, including e-commerce, publishing, finance, travel and hospitality, telecommunications and entertainment. Some of the more notable Webtrekk customers are Tommy Hilfiger, Nike, Hugo Boss, Red Bull Media House, McDonald's, Zalando, BNP Paribas, Allianz, BILD.de, ProSiebenSat.1 Digital, Esprit, Medion, Douglas, Rebuy, Hotel.de and Mister Spex, among many others.
Privacy Certification
The products have been privacy certified by the German TÜV association to confirm Data Privacy and Security. All of Webtrekk’s data servers are located in Germany and housed in data centres that have been certified by the International Organization for Standardization.