We Rule the Night

Writing and recording

Sonic Syndicate started working on the pre-production of the new album as of January 2010 and soon after announced that the producer for the album would be legendary U.S. producer Toby Wright. The main recording of the album took place at Bohus Sound Studios in Kungälv, Sweden. February 23, 2010 announced that they were finished with the recording the album. As of March 2010, although the album was being mixed and mastered in Sweden, Toby Wright returned to USA to begin the final mixing and mastering on the album at the Paramount Studios in North Hollywood, California. As of March 7, 2010, the album was complete, although after much delay it wouldn't be released until six months later.

This is the first Sonic Syndicate album to have two lyricists and also the first album which Robin Sjunnesson makes a significant contribution to the songwriting, writing alongside the new singer Nathan J. Biggs seven songs on the album. This is one of many features that possibly gave We Rule The Night a very different sound compared to previous material.

Release and promotion

On November 6, 2009, the band released the EP Burn This City featuring the single and radio version of the title track "Burn This City" and a non-album track called "Rebellion in Nightmareland". "Burn This City" went under a different mix for the album version to make it fit the style and sound of We Rule the Night. On May 4, 2010, Nuclear Blast offered a free download of the album version.

On March 5, 2010, the band revealed the title and artwork for We Rule the Night. The artwork was created by Gustavo Savez of Abstrata Art, the same artist who made the artwork for Burn This City in 2009. On March 19, 2010, the band revealed the full track listing of the standard CD version of the album and that there would be a limited digipack edition with a bonus DVD and two bonus tracks.

The lead single "Revolution, Baby!" had its world premiere on the Swedish radio station Bandit Rock on May 5, 2010. On May 7, 2010, the single was made available for purchase and download on iTunes. The music video directed by Patric Ullaeus premiered on the band's official MySpace page on May 17, 2010. It was only intended to be released as a digital single but unexpectedly a signed promotional CD-single was released for free for a limited time in a package with the official T-shirt merchandise for the single. On July 15, 2010, Nuclear Blast offered a free download of the single.

The second single "My Own Life" had its world premiere on Bandit Rock on July 6, 2010. The music video directed by Patric Ullaeus premiered on the band's official MySpace page on July 7, 2010. On August 6, 2010, the single was made available for purshase and download on iTunes.

The third single "Turn It Up" was released on August 22, 2010. The music video was not released until the end of September because of an accident while shooting the video causing Karin Axelsson a laceration as well as a brain concussion. At that moment, it wasn't certain if Karin would be able to perform at the band's next concerts, but she made a brilliant recovery and continued touring. on Sunday, August 7, 2010

On August 20, the whole album was released on the band's MySpace page. On September 13, the band offered for free for those who bought the 74th issue of the Sweden Rock magazine an exclusive maxi single including the unreleased track "Heart of Eve" and the previous singles "Burn This City" and "Revolution, Baby". "Heart of Eve" was originally planned to be released as the second bonus track for digipack on the album.

On October 1, Nuclear Blast released the official video for the single "Turn It Up" on Vimeo.

Style and composition

We Rule the Night is a very diverse album compared to all their prior releases as it includes a bit of their trademark sound, a mix of metalcore and melodic death metal, but also incorporates new ones to their style such as hard rock and alternative metal. There is also a fair use of acoustic guitars. Clean vocals are also featured as the lead vocals compared to their previous albums where both harsh and clean vocals were leading together. On We Rule the Night, however, the harsh vocals have been mixed behind layers of distorted guitars, and the clean vocals were left untouched to appeal to a younger, more mainstream audience. This happened while the band was on tour, after finishing the original mix together with Toby Wright, when the album was sent to a different studio and remixed. Former vocalist Richard Sjunnesson has stated in his blog that this was one of the reasons he quit the band.

Reception

Upon its release, We Rule the Night received mixed reviews from critics. Some said that the album was the best by the band so far; others said it was good but not their best; and others even took it far enough to say that it is their worst. The band members themselves thought the album was radically different from anything they had done in the past, which most reviewers agreed to, with the reactions being mostly positive from major magazines like Metal Hammer and Scream Magazine, but mostly negative by online reviewers, like Sputnikmusic who called the album "...one of the worst and most frustrating releases of 2010".

Along all We Rule the Night tracks, some of the most recognized songs by the critics were "Beauty and the Freak", "Burn This City" and "Break of Day", standing of as one of the albums stronger songs, while songs like "My Own Life" and "Turn It Up" were criticized for having too much pop influence. "Revolution, Baby" also stood out as the most genre-busting track for having nu metal influence.

Track listing

All songs are credited to Nathan J. Biggs/Richard Sjunnesson (lyrics) and Sonic Syndicate (music) except Leave Me Alone by Peter Tägtgren and Jonas Kjellgren. Actual songwriters are listed below.

Bonus tracks

The track "Heart of Eve" was originally intended to be released as the Japanese exclusive bonus track, but was not included because Nuclear Blast didn't think it fitted the new sound they envisioned for the band. It was instead released as a single for Sweden Rock Magazine #74.

The track "Burn This City" was previously included on the Rebellion Pack and produced, engineered and originally mixed by Jonas Kjellgren. To match the sound with the other songs, the same recording (not a re-recording) went through a rough mix during the recording sessions by Toby Wright before going on to the final mix with the rest of the album.

Bonus DVD

Burn This City

Burn This City EP is the first release by the band with Nathan James Biggs. It was released on November 8, 2009. A previously unreleased track from the recording session of Love and Other Disasters was meant to be re-recorded with Biggs, but they ultimately decided to write two brand new songs. The two new songs ended up being; the more radio friendly "Burn This City" and the more aggressive-sounding "Rebellion in Nightmareland," even an alternate radio mix of "Burn This City" in which some of Richard Sjunnesson's harsh vocals are removed.

Sonic Syndicate along with Patric Ullaeus won the award for best music video in 2010 at the Swedish Metal Awards, for their music video for "Burn This City."

Track listing

During the recording session of "Burn This City" and "Rebellion in Nightmareland" several other tracks were made, but never recorded. All the songs were in their final stage but were thrown away as "Burn This City" and "Rebellion in Nightmareland" were the two tracks chosen for the EP. The tracks were completely scrapped when the band decided to only have new tracks (besides "Burn This City") on We Rule the Night.

Demo titles

Personnel