Broadcast area Laurel-Hattiesburg Frequency 104.5 MHz | Branding Rock 104 First air date 1967 (as WHSY-FM) | |
City Hattiesburg, Mississippi Slogan The Station That Rocks the Pine Belt | ||
WXRR (104.5 FM) is a radio station broadcasting a classic rock format. Licensed to Hattiesburg, Mississippi, USA, the station serves the Laurel-Hattiesburg area. The station is currently owned by Blakeney Communications.
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The station's previous call letters were WHSY as Y104 a Rock format when it was owned by Charlie Holt. The station was purchased in 1994 by Blakeney Communications. In its present form, the station signed on for the first time April 1, 1995.
Programming
The Morning Crew on Rock 104 is the most listened-to local morning radio show in the Laurel-Hattiesburg market, and is currently the longest-running locally produced morning radio program in the market, having been on the air for the last twelve years (since 2002). Composed of Tom Colt, Andy Webb, and Flyin' Bryan Hicks, "The Morning Crew" can be heard live each weekday morning from 6:00 AM to 10:00 AM, with a "Best Of" pre-show hour weekdays at 5:00 AM. The Morning Crew on Rock 104 were awarded the "Mississippi Association of Broadcasters' Radio Personalities of the Year" title in 2006, 2008, 2009, and 2010 (2010 being the last year the MAB gave out the award). The show's signature features include "News Not Making the News", the "Stupid Question of the Day", and Andy's acerbically funny truck-driving uncle, "Ray Wallbanger". Each day's show also allows "The Morning Crew" to offer their take on (and often irreverently skewer) the day's local and national news headlines.
WXRR is currently in a multi-year contract as the flagship station for The University of Southern Mississippi football and men's basketball. In addition to carrying live coverage of the football and basketball teams' games, WXRR also airs talk shows with the head coaches of the teams.
Birthplace of rock and roll
The station often identifies itself as "broadcasting from the birthplace of rock & roll." Hattiesburg was home to The Graves Brothers, Blind Roosevelt Graves and Uaroy Graves, who, along with piano player Cooney Vaughn, recorded two songs in 1936 that featured "fully formed rock & roll guitar riffs and a stomping rock & roll beat."