Branding Y102.5 | ||
City North Charleston, South Carolina Broadcast area South Carolina Lowcountry Slogan Better Music For A Better Workday
The Lowcountry's Christmas Music Station (Nov.-Dec.) Frequency 102.5 MHz (also on HD Radio)
102.5 HD2 for iRie Radio (Reggae) First air date July 17, 1962 (as WKTM) | ||
WXLY (102.5 FM, "Y102.5") is a radio station in Mount Pleasant, South Carolina. Owned by iHeartMedia, Inc. and broadcasting at 102.5 FM, the station airs an adult contemporary format using the brand name Y102.5 and the slogan "Songs you can sing along with." The station's studios and transmitter are located (separately) in Mount Pleasant.
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History
102.5 signed on the air July 17, 1962 as WKTM. In the early 1980s, WKTM played album-oriented rock. The switch to the WXLY letters and Y-102 name was made when the station switched to country music. Later in the 1980s, the station played classic hits, which was an expanded version of the oldies format similar to what oldies stations are doing in the 21st century, only with more 1950s music.
WXLY featured an oldies format for years. In 2004, the station's name was changed from "Oldies 102.5" to "Y102.5", to eliminate the usage of the word 'old.' In March 2005, WXLY shifted to 1970s based classic hits, even including some 1980s AC songs. The new slogan was "The Greatest Hits of All Time", however the station still had an oldies feel to it. The evolution was taken a step further in late 2006 when the station adopted the slogan 'Music to Make You Feel Good', and unveiled a new, upbeat presentation with a new voice talent, new jingles, and a pastel-colored website. The logo was altered to give it a more contemporary feel.
The music was once again adjusted later in 2007 to Mainstream AC from the 1970s through 2000s, following the flip of competitor WSUY. The station's once-association with the oldies format has now been completely erased, except for the logo and name, which has remained largely the same.
Although the overall format and music has changed, the station continues to use the same name and logo from when it was once an oldies station.
WXLY-HD2
WXLY's secondary HD Radio subchannel simulcasts iHeartRadio's "iRie Radio", a reggae-formatted station.